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János Pálinkás (HUN)
TGI Specialist and Regional Sales Coordinator, Mediana Adria
Consumerism in Serbia
and comparison with other countriesin the region
Belgrade, 14
th
October 2008atSEEMAR conference
What is consumerism?
3
Definition of consumerism
What are we talking about?
”Consumerism
is the equation of personalhappiness with the purchase of materialpossessions and consumption”.
(Wikipedia: Consumerism)
Consumerism
is
”
the promotion of theconsumer's interests” or alternately
”
thetheory that an increasing consumption of goods is economically desirable
”
.
(Webster's dictionary: Consumerism)
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