The innovative aspects of sites like MySpace and YouTube will beimplemented to ACV. After a user registers with the site, he will havethe ability to communicate with other users, watch, tag and rate all themedia content on the site, as well as respond to any news or otherdevelopments highlighted by the blog. Furthermore, the user will beable to upload their own media. The structure lends itself to numerous possibilities for promotion.Furthermore the top down as well as down up content flow structuremeans that the site will be dynamic and constantly evolving.
A USER SCENARIO
The user has been to the site and has registered previously. On thefront page he is informed that there are new videos to watch,especially a great short film that won at AIFF in 95. Before watchingthe film he clicks on the blog entry, and reads some of the discussion –people are excited, even the director has chimed in. He goes to thevideo section and sees that the film is getting some very high ratingsas well and has been watch 15,000 in three days. He watches the filmas well, and gives it 4 stars. This inspires him to shoot his own thing,especially considering that ACV is running a contest for 30 sec spotsfor one of it’s sponsors. He reads the forums and uses classifieds tofind collaborators in his area. He buys some books on filmmakingrecommend by ACV from Amazon. He uploads his video and tries topromote it to as many people as he can (as well as promoting ACV).His film does pretty well on the site, and ACV selects it to be screenedat an event/party. He is excited and decides to buy and ACV shirtbefore coming, he purchases it on the ACV store. His parents find out,and decided to donate to ACV. The user also decides to make a biggerwork and submit it to the festival.In this scenario there are plenty of opportunities for the user to beexposed to advertising and promotion messages from ACV’s sponsorsand affiliates.
The process can be broke down into three phases – Design,Implementation, and Launch.In the DESIGN phase an Art Director will come up with a consistentwrapper or graphical look for the whole site. A Programmer willevaluate the needs of the project and select a CMS (ContentManagement System) that will be most effective and robust. The best