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Environmental Scanning & Analysis

Environmental Scanning & Analysis

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Published by Balaji

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Categories:Types, Business/Law
Published by: Balaji on Jan 06, 2010
Copyright:Attribution Non-commercial

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08/13/2013

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By:GROUP I
ENVIRONMENTALSCANNING & ANALYSIS
 
MEANING
 
Environmental scanning is the process ofanalysing the environment for theidentification of the factors whichimpact on or have implications for thebusiness. Such factors may includethose which have appeared suddenly orevolved over a time.
 
IMPORANCE
 
Environmental analysis has several benefits like thosementioned below,
The very idea of environment analysis makes one aware ofthe environment-organisation linkage.
A corollary of the above is that (environmental analysishelps) an organisation to identify the future threats andopportunities.
Environmental analysis will provide a necessary and veryuseful picture of the important factors which influence thebusiness.
Environmental analysis helps to understand thetransformation of the industry environment.

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