WIDGET À LA CARTERETURN ON INVESTEMENT
Your brand is unique, and so should be your widget. After an extensive survey of the lay of the land, we came to a conclusion that widgets andtheir functions fall into three categories: Marketing, Social, and Utility. Each category contains a list of things that a widget can do. The goal is to achievesuccessful combination of these “ingredients” in just the right quantity, then present it in the most appealing and user-friendly manner. Take a look at our“menu”, and remember the chef is in the kitchen and can always accommodate if you’re looking for something that’s not on the list. Your choices will beput together into a nice branded wrapper or skin.One of the most alluring aspects of widgets from an advertising and marketing stand point is that they are completely trackable. Our reports let you know how the widgets are performing. We measure how often your widget is viewed, how people interact with it, where it’s installed, how it spreadsand more. We are also able to measure and calibrate the widget’s viral e
ectiveness by identifying sites that are “hubs” or centers that the widgetsspread from as well as the sties where they are copied to. The reports are user friendly and fully customizable.
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