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E-shopping Trend In India

E-shopping Trend In India

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Published by: handsomeliar on Jan 07, 2010
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04/27/2013

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Project Report 
Study on Global Consumer Behavior
11
th
November 2009Paras Mukesh Shah(PGP-IBM)Ahmedabad Management Association
 
1 |
Page
 
INDEX
TopicsPage No. Acknowledgement 2Declaration3Management Summary4Project Report on Global Consumer Behavior in Online Shopping5
 
Introduction
6
 
Literature Review
7
 
Research Objectives
9
 
Research Methodology
10
 
Online Shopping in India
11
 
Changing Attitude Towards Online Shopping
13
 
Proposed Model
15
 
Limitations of Study
18
 
Barriers to Growth of Online Market 
20
 
Findings & Analysis
21
 
Conclusion
27
 
Recommendations
27
 
References
28Project Report on Global Consumer Behavior of Export Company 29
 
Objective of the Study
30
 
Scope of the Study
30
 
Introduction of KEMROCK INDUSTRIES & EXPORTS LTD.
31
 
Journey from 1981-82 to 2008
32
 
Strategic Alliances / Collaborations
33
 
About Products
34
 
Sector wise Demand of Products
36
 
Competitors in the Market 
37
 
Differentiation in Products & Services
38
 
Product Life Cycle
39
 
Marketing Strategy Implications in Product Life Cycle
41
 
Distribution Strategy
42
 
SWOT Analysis
43
 
Global Consumer Behavior in KEMROCK INDUSTRIES
44
 
Insights
48
 
Recommendation
49
 
References
50
 
2 |
Page
 
ACKNOWLEDGEMENT
 
The satisfaction and euphoria that accompany the successful completion of my project would beincomplete without the mention of the people who made it possible and whose constant guidance &encouragement crowned our efforts with success.
 I express my sincere gratitude and thanks to Mr. Alan D’souza for his support, guidance and valuable
suggestions without which I would not have been able to complete this project. I am also thankful to allthe respondents for their contribution who helped us in this study specially contributors outside India.Paras Mukesh Shah(AMA-PGPIBM 2008-10)

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