Social media is media designed to be disseminatedthrough social interaction, created using highly accessibleand scalable publishing techniques. Social media supportsthe human need for social interaction with technology,transforming broadcast media monologues (one to many)into social media dialogues (many to many). It supportsthe democratization of knowledge and information,transforming people from content consumers into contentproducers. Businesses also refer to social media asuser-generated content(UGC) orconsumer-generated media
(CGM).Social media can be said to have 3 component1.Concept (art, information, or meme).2.Media (physical, electronic, or verbal).3.Social interface (intimate direct, communityengagement, social viral, electronic broadcast orsyndication, or other physical media such as print).
COMMON FORMS OF SOCIALMEDIA
• Concepts, slogans, and statements with a high memoryretention quotient, that excites others to repeat.• Grass-Roots direct action information disseminationsuch as public speaking, installations, performance, anddemonstrations.• Electronic media with 'sharing', syndication, or searchalgorithm technologies (includes internet and mobiledevices).• Print media, designed to be re-distributed.