•I believe using the “Pyramid Principal” is a fantastic wayfor entrepreneurs to quickly organize the key issues theynee o aress n er usness pannng.•The “Pyramid Principle” is a way to organize a complexset of issues and questions into a logical framework foranalysis and presentation.•The idea was first presented by Barbara Minto, a.•Most leading strategy consulting firms use some versionof this framework to organize their consulting.

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The idea with the pyramid principal is to develop your storylineFIRST even if you don’t know all the facts… after you have thestory down you can set out to “prove it”.The supporting assertions are what would have to be true so that thehypothesis is true. Don’t leave anything out... you need to describe acomplete business machine including the product, market, competition,operations, finance, etc. Leaving out one key supporting assertion couldmean that you proved “most” of the story but missed some issue that killsthe idea…

This information is confidential and was prepared by MVM, LLCsolely for the use of our client; it is not to be relied on by any 3rd party without MVM, LLC's prior written consent.

This is the “complete” story I want to tell. If I can“prove” that the assertions are correct then I have“proved” that the hypothesis is correct!

This information is confidential and was prepared by MVM, LLCsolely for the use of our client; it is not to be relied on by any 3rd party without MVM, LLC's prior written consent.