Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
258Activity
0 of .
Results for:
No results containing your search query
P. 1
Changing Consumer Durables Industry in India

Changing Consumer Durables Industry in India

Ratings:

4.0

(1)
|Views: 9,464|Likes:
Published by roshankanoo
Here in this report an attempt has been made to know and understand Consumer Durables Industry in India.Various analysis like (industry,product,market,consumer and competition)were made to capture the changing dynamics of the industry.
Here in this report an attempt has been made to know and understand Consumer Durables Industry in India.Various analysis like (industry,product,market,consumer and competition)were made to capture the changing dynamics of the industry.

More info:

Published by: roshankanoo on Jan 08, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/27/2014

pdf

text

original

 
1 |Page 
PROJECT REPORTON
THE
 
CHANGING INDIAN CONSUMERDURABLES INDUSTRY-AN OUTLOOK
SUBMITTED TO:Prof. Samarendra Mahapatra
 
SUBMITTED BY
:Roshan Kanoo (08DM076)INSTITUTE OF MANAGEMENT AND INFORMATION SCIENCEBHUBANESWAR
 
2 |Page 
ACKNOWLEDGEMENT
This report is an outcome of mutual support andguidance of many persons towards whom I amindebted. I express my profound reverence andheartfelt gratitude to Prof. S.Mahapatra whosuggested me proper guidelines towards theproject and for his unconditional co-operationand kind support in preparing the report anddoing the activities required for the same.
 
3 |Page 
TABLE OF CONTENTS
SL.NO. HEADINGS PAGE NO.1 OVERVIEW 41.1 Key Growth Drivers for Consumer Durables 41.2 Major Hurdles and Challenges 52 INDUSTRY ANALYSIS 62.1 Industry Classification 62.2Success in the Industry would depend on thefollowing factors72.3 Profiles of Key Consumer Durable players 72.4 Opportunities and Challenges 103 CONSUMER ANALYSIS 113.1 Consumer Classes 113.2 Changing Attitude of Today’s Customers 123.3 Marketer’s Response to Consumer Attitude 134 MARKET ANALYSIS 144.1 Consumer Electronics 144.2 Household Appliances 155 PRODUCT ANALYSIS 165.1 Television 165.2 Consumer Electronics Market in India CTV 185.3 CTV Industry Post Liberalisation 186 COMPETITION ANALYSIS 206.1 Competition Overview 206.2 India as an Emerging Force in Television Market 226.3 Market Measurement and Forecasting 237 THE ROAD AHEAD 258 CONCLUSION 26

Activity (258)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Vincent Aheto added this note
great job
Dharamraj Maurya liked this
Upal Sinha liked this
equitytrader liked this
diwakar0000000 liked this
Abin C Pascal added this note
yup good...
Roshni Nair liked this
subhi1980 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->