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Market Study on Supply Chain Management of White Goods

Market Study on Supply Chain Management of White Goods

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Published by Dr. Shiraj Sherasia
MARKET STUDY ON SUPPLY CHAIN MANAGEMENT OF WHITE GOODS (Refrigerators).

Submitted by: Shiraj sherasia (09020242039) Pallavi gupta (09020242023) Aikta dube (09020242008) Jagdish meena (09020242014) Neeraj Kumar (09020242015) Mrinal Mishra (09020242018)

Submitted to: Mr. M. K. Gandhi Faculty Supply chain Management

Introduction What are white goods?
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS, SYMBIOSIS INFOTECH CAMPUS, PLOT NO: 15, PHASE I, RAJIV GANDHI INFOTECH PARK, MIDC, HINJEWADI, PUNE-4
MARKET STUDY ON SUPPLY CHAIN MANAGEMENT OF WHITE GOODS (Refrigerators).

Submitted by: Shiraj sherasia (09020242039) Pallavi gupta (09020242023) Aikta dube (09020242008) Jagdish meena (09020242014) Neeraj Kumar (09020242015) Mrinal Mishra (09020242018)

Submitted to: Mr. M. K. Gandhi Faculty Supply chain Management

Introduction What are white goods?
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS, SYMBIOSIS INFOTECH CAMPUS, PLOT NO: 15, PHASE I, RAJIV GANDHI INFOTECH PARK, MIDC, HINJEWADI, PUNE-4

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Published by: Dr. Shiraj Sherasia on Jan 08, 2010
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07/22/2013

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MARKET STUDYONSUPPLY CHAIN MANAGEMENTOFWHITE GOODS (Refrigerators).
Submitted by:Shiraj sherasia (09020242039)Pallavi gupta (09020242023)Aikta dube (09020242008) Jagdish meena (09020242014)Neeraj Kumar (09020242015)Mrinal Mishra (09020242018)Submitted to:Mr. M. K. GandhiFacultySupply chain Management
Introduction
What are white goods?
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS, SYMBIOSIS INFOTECH CAMPUS,PLOT NO: 15, PHASE I, RAJIV GANDHI INFOTECH PARK, MIDC, HINJEWADI, PUNE-415007.
 
A
major appliance
, or 
domestic appliance
, is usually defined as a large machine whichaccomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting.The term
white goods
or 
whiteware
is also used for these items, primarily where BritishEnglish is spoken, although definitions for the term "white goods" can differ. In the UnitedStates, the term
white goods
more commonly refer to linens rather than appliances.Major appliances may be roughly divided as follows:
Refrigeration equipment
Freezer, Refrigerator 
Stoves
Cooker, Stove, Oven, Cooking plate, or Cooktop, Microwave Oven
Washing equipment
Washing machine, Clothes dryer, Drying cabinet, Dish washer 
Miscellaneous
Air conditioner, Water heater, Trash compactor 
Refrigerators
Types of Refrigerators
1.Direct Cooling2.Frost Free3.Side by Side4.Deep Freeze5.Frost Free bottom mounted Freezer LG manufactures only the Direct Cooling, Frost Free and Side by Side Refrigerators.
Company Profile
Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LGElectronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology andmobile communications business. LG is the acknowledged trendsetter for the consumer durableindustry in India with the fastest ever nationwide reach, latest global technology and productinnovation.One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics,Home Appliances, GSM mobile phones and IT products.The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up astate-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investmentof Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors
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at its Greater Noida manufacturing unit. The beginning of 2003 saw the roll out of the firstlocally manufactured Direct Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra thatcommences operations in October 2004. Covering over 50 acres, the facility manufactures LCDTV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens, Color Monitors.Both the Indian manufacturing units has been designed with the latest technologies at par withinternational standards at South Korea and are one of the most Eco-friendly units amongst all LGmanufacturing plants in the world.LG has been able to craft out in ten years, a premium brand positioning in the Indian market andis today the most preferred brand in the segment.
Facts and Figures
. 
Established In:
May 1997
. Managing Director:
Mr. Moon B. Shin
. Corporate Office:
Plot No 51, Udyog Vihar, Surajpur Kasna Road, Greater Noida (UP)
. Corporate Website:
. Manufacturing Units:
Greater Noida (U.P.) & Pune (Maharashtra)
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