Professional Documents
Culture Documents
anuaryy 7,
7, 2010
2010
MEDICAL COMMUNICATION
2
3
DTR (Desktop Reference)
Posters / Charts
Calendars
Flip Charts
4
Witnessing Shift in Healthcare Information
Flexibility
Ease of use
Interactive
Ability to detail surgical procedures
Active involvement of user
Attracts tech savvy clinicians
Time-saving educational solutions
Fastest growing
Cost-effective educational medium
Wide geographical reach
How Digital CDs Can be Made?
— Detailed Explanations
— Limitations/Complications
— Techniques
Surgery Series:
— Cosmetology
— Trichology
— Laser Medicine
— Dermato Surgery
— Laparoscopy
— ENT
— Ophthalmology
Procedures Series:
— Interventional Procedures
— Endoscopic Diagnostic Procedures
— Bedside Procedures
— ICU procedures
Digital
OR
Digital Plus Text
OR
Online Webcast
January 7, 2010 - 15
Interactive Case Study (ICS) with Surgery
Special
Digital
Plus
Text format
January 7, 2010 - 18
Audio Podcasts
http://journals.lww.com/neurosurgery/Pages/podcasts.aspx
CharlesandDrA.mp3
January 7, 2010 - 19
Websites and Portals
January 7, 2010 - 20
- For rational drug use
and disease management
- 16-24 pages A4 size
booklet.
- Content customized from
LWW & ADIS database.
- 21
- A 24-32 page 6.75 x 9.5
inches contains relevant
information about the
drug in question.
- Scientific document that
describes the properties,
claims, indications and
conditions of use for a
drug.
January 7, 2010 - 22
- A 24-32 page 6.75 x 9.5
inches contains relevant
information about the
drug in question.
- Scientific document that
describes the properties,
claims, indications and
conditions of use for a
drug.
January 7, 2010 - 23
– Today & Tomorrow
Focus Areas:
•Transplantation
•Rheumatology
•Clinical Immunology/Allergy
•Infertility
•Critical Care
•Neuropsychiatry
•Neurology
January 7, 2010 - 24
Content Planning for Newsletter
January 7, 2010 - 26
Single trial selected from the
ADIS database presented in a
4 page 8.75 x 8.75 inches
selected from the ADIS
database.
January 7, 2010 - 27
A quick review of the disease
right from brief description,
epidemiology, signs and
symptoms, tests, differential
diagnosis, 1st line medication
and follow up.
January 7, 2010 - 28
Text based
Synopsis
OR
— Booklet 2:
Diagnosis and Complications
— Booklet 3:
Management
For Specialists
— Module 1: Pediatric Dermatology
— Module 2: Pediatric Hematology
— Module 3: Pediatric Neurology
— Module 4: Pediatric Nephrology
— Module 5: Pediatric Orthopedics
— Module 6: Pediatric Cardiology
January 7, 2010 - 35
Case Study Brochure / Case Compendiums
January 7, 2010 - 36
Use of 3D models
to explain detailed
medical concepts.
January 7, 2010 - 37
A 10-12 page module
of variable size as
patient education
input based on a
disease or organ.It
has one introductory
page followed by
explanation of the
disease with the
images in the
following pages.
January 7, 2010 - 38
Piano fold or small
booklet educating
patients about the
disease in the do’s
and don’t format
which is more
acceptable to the
patients.
January 7, 2010 - 39
Common beliefs of the
patients and giving
factual answers to
these myths in piano
fold format.
January 7, 2010 - 40
Each leaflet
would contain
images and text
pertaining to the
specific area of
medicine which
doctor gives to
the patient along
with the
prescription.
January 7, 2010 - 41
Customized for
educating patients
regarding aspects of
the disease such as
symptoms diagnosis
and preventive
measures.
January 7, 2010 - 42
- 6/12 +1 leaves
calendar with
images and text
pertaining to a
specific disease.
January 7, 2010 - 43
January 7, 2010 - 44
Mini Booklet Series/KOL Series
Consist of :
1. Introduction
2. Epidemiology
3. Pathophysiology
4. Clinical presentation
5. Diagnosis and Complications
6. Management
Clinical Rounds
www.wolterskluwer.com
January 7, 2010 - 51