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Crm at Icici Bank

Crm at Icici Bank

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Published by ajeetsharma364553

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Published by: ajeetsharma364553 on Jan 08, 2010
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04/02/2015

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 Ajeet Sharma9/22/2009
 
OVERVIEW
 
OF
 
BANKING
 
2009
CRM Practices in newgeneration Private Banks:A Case of ICICI Bank
ICFAI
 
BUSINESS
 
SCHOOL,
 
HYDERABAD
Submitted to
Prof. Suresh Chandra BihariIBS Hyderabad
Submitted by
Ajeet Kumar Sharma- 08bshyd0042Anirban Chakrabarti -08bshyd0098Ankesh Kasat-08bshyd0103Arpita Tiwari-08bshyd0148Khushboo Jain– 08bshyd0346Raghvendra Singh 08bshyd0616Suvobrata Mukhopadhyay-08bshyd0864Vikas Kukreja- 08bshyd0935
 
2
 
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CRM Practices in new generation Private Banks: A Case of ICICI Bank
 
CONTENTS
Acknowledgement
................................................................................................................................... 3
CRM in new generation private banks: a case of ICICI Bank 
................................................................... 4
CRM at ICICI Bank 
................................................................................................................................ 5
Implementing CRM at ICICI Bank 
.......................................................................................................... 6
Interview with an employee
..................................................................................................................... 8
Benchmarks/Results
................................................................................................................................ 9
Conclusions
........................................................................................................................................... 10
References
............................................................................................................................................. 11
Websites/papers
................................................................................................................................. 11
Database
............................................................................................................................................ 11
 
3
 
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CRM Practices in new generation Private Banks: A Case of ICICI Bank
 
ACKNOWLEDGEMENT
This report is submitted in partial fulfillment of MBA Program of ICFAI Business School. Wewould like to express our sincerest gratitude to Prof Suresh Chandra Bihari for his continuedguidance, encouragement and valued insights that have made this exercise exciting and anextremely useful learning experience.

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