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Consumer Decision Process

Consumer Decision Process

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Published by Durga Prasad Dash

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Published by: Durga Prasad Dash on Jan 08, 2010
Copyright:Attribution Non-commercial

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07/04/2011

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AgendaAgenda
Article discussionArticle discussion
Chapter 5 Consumer Decision MakingChapter 5 Consumer Decision Making
Chapter 6 Business MarketingChapter 6 Business Marketing
Harley Davidson ProjectHarley Davidson Project
Assignment: Exam!Assignment: Exam!
Study the concepts on the PP as theyStudy the concepts on the PP as theyrelate to the book. Know yourrelate to the book. Know yourdefinitions!definitions!
 
 
Chapter 5Chapter 5
Consumer DecisionConsumer DecisionMakingMaking
 
 
Chapter ObjectivesChapter Objectives
Understand the consumer decision-Understand the consumer decision-making process.making process.
Explain the consumer’s post-purchaseExplain the consumer’s post-purchaseevaluation process.evaluation process.
Discuss the significance of consumerDiscuss the significance of consumerinvolvement.involvement.
Identify and understand the culturalIdentify and understand the culturalfactors, social factors, individualfactors, social factors, individualfactors, and psychological factors thatfactors, and psychological factors thataffect consumer buying decisions.affect consumer buying decisions.

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