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Term 5 Service Marketing Project

Term 5 Service Marketing Project

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Published by guptaanand
project of dhl courier
project of dhl courier

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Published by: guptaanand on Jan 08, 2010
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06/30/2013

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“A marketing mix study on DHLexpress”
JAIPURIA INSTITUTE OF MANAGEMENTLUCKNOW
Prepared For:
Prof. Shalini Nath Tripathi
Faculty, JIM-Lucknow
Prepared by:
Rakesh Kumar Pandey (CFT_07-120)(Leader) Akash Chug (CFT_08-006 ) Anand Kumar (CFT_08-012 ) Faraaz Amzad (CFT_08-045) 
 
Gurtej Singh (CFT_08-052) 
PGDM 2008-10
 
ACKNOWLEDGEMENT
 No academic endeavor can be single handedly accomplished. Thiswork is no exception.At the outset, we would like to express our gratitude to Prof. S.NTripathi for initiating us into this project. We sincerely acknowledge our thanks for her valuable suggestions and time to time consultation. Last, but not least, we would like to thank all the staff and faculty member of Jaipuria Institute of Management, Lucknow for their kind cooperationand assistance during our project work.
-
 
OBJECTIVE :
DHL has the world’s largest express and logistics Network. Over the pastdecades it had turned delivering goods into a finely oiled process. . DHLhas developed a reputation for consistently developing innovative solutionsthat streamline operations and improve control. Their in-house teams havecontributed to the solutions design of some of the world's leading brandsand enabled to win key contacts. DHL is service based company andservices are critical for competitive advantage in companies from allsectors. Superior customer service is one of the key drivers of competitiveadvantage. The purpose of this project is
To identify the 7P’s of services of DHL courier.
Product
Price
Place
Promotion
Process
People
Physical evidence
What are the core and supplementary services of courier?
To find out service failure and service recovery processes of DHL courier.
METHODOLOGY:
To fulfill our objectives we use
Secondary literature study (Different articles fromnewspaper and related website articles).
Case studies and their analysis.

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