www.probeauty.org/isse • 800.263.9930 • 916.774.8680
International Salon and Spa Expo
is the largestcash-and-carry, professional beauty event on the West Coast!Recognized worldwide as the premier beauty event in NorthAmerica, ISSE is committed to the evolution of the beauty industry,offering the industry’s most sought-after professional tools andproducts and the most relevant industry education available.
ISSE 2010 Dates and Times
YOU ARE INVITED
Educational Event on
AND THE BEST
Beauty Expo & Industry
THE WEST COAST
ISSE 2010 Expo Ticket Prices
Saturday Only: $25 • $35 at the doorSunday OR Monday: $45 per day • $55 at the doorSunday AND Monday: $65 • $75 at the door
Who Attends ISSE?
ISSE welcomes tens of thousands licensedsalon and spa professionals every year.Professionals just like you!
• Salon/Spa Owners• Hairstylists• Nail Technicians• Skincare Specialists• Massage Therapists• Industry Educators• Estheticians• Cosmetology Students• Leaders in the Beauty Industry
5 Easy Ways toPurchase Tickets
1. Online at
2. Phone 800.263.9930 (916.774.8680)3. Authorized Ticket Sellers – See Back Cover4. Fax Registration Form to 916.774.8690 – Inside Back Cover5. Mail form to:ISSE c/o PBAMSC #701PO Box 52163Phoenix, Arizona 85072-2163
January 301:00pm - 6:00pm
January 319:00am - 6:00pm
February 19:00am - 5:00pm
New for 2010 – Purchase your ISSE expo
and paid education tickets online and printthem instantly!
Your ISSE 2010 expo and paid educationtickets will be sent instantly as a pdf le to
the email address you provide during theonline registration process. Simply printyour tickets before you arrive and present
them at credential check at the LongBeach Convention Center. Please note: Ifyou lose or forget your expo and/or paid
education tickets, you will have to wait inline to have them reprinted.
Discover the Opportunities atISSE 2010!
International Fashion Theater
ISSE ’s largest stage featuring the industry’s most talented platformstylists and manufacturer artists from across the globe!
Letting you get up close and personal with leading hairstyling
masters demonstrating the latest trends and techniques in cutting,coloring and styling!
Latino Fashion Theater
Showcasing the diversity of the beauty industry and
highlighting the amazing work of Latino artists!
LFG Fashion Photo Shoot by the Masters
presented by the Latino Fashion Groupand sponsored by Wella Color Charm
The most anticipated program at ISSE 2010 – Supporting LFG’smission to celebrate Latinos in beauty and coaching attendees
through a true professional editorial photo shoot!
Giving you the ultimate interactive experience with the industry’s
top innovators leading today’s most popular looks!
Offering classes distinctly designed to provide massage therapistswith in-depth understanding of the latest techniques in massageand wellness!
CE credits available for licensed massage therapists.
Adding extra value to your ISSE experience – Enjoy complimentary
classes in hair, color, nails, skincare andbusiness!
More than 400 quality manufacturers from
across the globe showcasing the latest andgreatest beauty tools and products!ISSE is open to licensed professionals and cosmetology studentsonly. All attendees are required to show proof of license and
a photo ID before entering the show. See Page 26 for a list ofaccepted credentials. ISSE is produced by the Professional BeautyAssociation (PBA), which is led by industry volunteers and made
up of salons and spas, distributors and manufacturers who arededicated to improving their individual businesses and the industry
as a whole. Learn more at www.probeauty.org.
for a complete schedule of ISSE
2010 education and events.