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Internet Marketing Strategies for Newbies

Internet Marketing Strategies for Newbies

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Published by Justice Mandhla
My goal with this report is to help you overcome challenges, attract clients, increase your cash flow and grow your business. To provide you with actionable strategies that you can use to grow your business. The information in this report will help you thrive and survive and help your business succeed. It will help you create meaningful advertising and sales campaigns that will boost your sales and help attract new customers. This report is action focused to help you understand that there are many effective and profitable marketing strategies and options available to you to use. The report will sharpen your judgment and communication strategies with your clients. The strategies and skills you will learn from this report are vital and essential traits necessary to establish, lead and effectively grow your business.

My goal with this report is to help you overcome challenges, attract clients, increase your cash flow and grow your business. To provide you with actionable strategies that you can use to grow your business. The information in this report will help you thrive and survive and help your business succeed. It will help you create meaningful advertising and sales campaigns that will boost your sales and help attract new customers. This report is action focused to help you understand that there are many effective and profitable marketing strategies and options available to you to use. The report will sharpen your judgment and communication strategies with your clients. The strategies and skills you will learn from this report are vital and essential traits necessary to establish, lead and effectively grow your business.

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Published by: Justice Mandhla on Jan 09, 2010
Copyright:Attribution Non-commercial

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Copyright Notice
© 2010 Justice Mandhla, Johannesburg, South Africa. All Rights Reserved.
This writing is protected by International Copyright Laws. No part of this text may be reproduced in any format without the expressed and written permission of the copyright owner.The content of this e-book may not be extracted, disassembled, forwarded, copied, emailed, published on any  website, referenced or otherwise used by the purchaser and/or reader without the explicit and written permission by the author and copyright owner. Violation of this notice and/or the copyright/publisher’s notices may subject you to heavy fines, penalties or legal action.
Manuscript Editor
This text was edited and prepared by Joyce A. Leggette, Ph.D., senior editor of Shulamite Publishing House, 2600East Southlake Boulevard, Suite 120-180, Southlake, Texas 76092 U.S.A. Phone: 1+ 817.948.6244
Editor’s Notice
: This free eBook was designed to help new business people and the intention of the author andpublisher is that you will read the book thoroughly. In the interest of helping you to get the most from this eBook,the editor did not include a Table of Contents. For your convenience, you may utilize the “Bookmark” feature inthe Acrobat Reader while reading this text to make it easier to return to points of interest.Neither the editor nor Shulamite Publishing House is the Publisher of this book.On the web at:
Email:
Publishers Notice
Nothing in this manuscript may be interpreted as financial or legal advice. The publisher and the author make nofinancial or legal promises. The publisher explicitly expresses herein that neither the publisher nor the author areresponsible for any misuse of information within this text. You are hereby advised to seek a licensed financialplanner and business advisor concerning financial and business issues related to your personal financial and business investments. You are encouraged to research everything in this text to your own satisfaction. Thepublisher has no financial or legal liability for the reader’s misapplication of this information or for the reader’smisunderstanding of the writing.For
Permissions
to reprint or quote the material in this text, contact the copyright holder and the publisher atany of these sites: www.businesslearning4life.com; www.longlife4learning.com; and www.mystudent4life.com 
  §  §  § 
 
Powerful Tactics To Overcome Economic Challenges, Attract Clients,Increase Your Cash Flow And Grow Your Business
Major ad copy concerns:
 
Headline – Make yours forceful; a call to action.
 
Testimonials – Make them believable; not the end all or cure all.
 
Subtitles – Subtitles sell; content descriptions in 5 words or less.
 
Benefits – Make sure your listed benefits actually attract your prospective clients and are provenin the public’s mind.
 
Features – List features in your ad content.
 
Guarantees – Make them solid, not flimsy.
 
 Ask and Answer Questions – Conveys sensitivity to the client’s needs and answers hiddenobjections.
 
Contact Information – Expresses openness for client questions.
 
Endorsements – Build public confidence.
 
Conversational Writing – Sterile writing conveys coldness; make your ad copy warm by personalizing it and using a conversational style.
 
Sentences Too Long – More than one and a half lines distracts from the ad copy’s snap.
 
Deadlines – Help clients to decide and act by including deadlines.
 
Free trials – Introduce clients to your services and products with samples and freebies.
 
Spelling – Make your ad copy error free to be received as an expert. Errors make the ad copy seem amateurish and unprofessional.
 
Grammar – Like spelling mistakes, poor grammar reflects poorly on your company and itspublic image.
 
 White space – 20% to 25% of the page copy should be white space; without packing the text tootight. Eyes need rest and white space encourages reception of the message.
 
Background – When the background is too dark the image distracts from the message.
 
Blending – Visually your image should blend well. Too much contrast is kitsch.
 
Breaks – Up there with white space; the eyes need breaks for the message to be effective.
 
Bullets – Bullets are psychological highlighters; be sure to include them.
 
 ALL CAPS – A big “no-no” and the equivalent of SCREAMING at your prospect.
 
Ordering options – Offer as many as possible; people like payment options.
 
 Visual Aids – Kodak said it best, “A picture is worth a thousand words”
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