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Service Marketing

Service Marketing

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Published by ethen999
this is a basic easily understandable ppt on direct marketing ,tried to keep it as simple as possible ,check it out and please do comment.
this is a basic easily understandable ppt on direct marketing ,tried to keep it as simple as possible ,check it out and please do comment.

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Categories:Types, School Work
Published by: ethen999 on Jan 09, 2010
Copyright:Attribution Non-commercial

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01/23/2012

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ServicesMarketingServicesMarketing
 
What is a Product?What is a Product?What is a Product?What is a Product?
Anything that can be offered to amarket for attention, acquisition, use,or consumption and that might satisfy awant or need
.
Includes: Goods, services,events, persons, places,organizations, ideas, etc.
Anything that can be offered to amarket for attention, acquisition, use,or consumption and that might satisfy awant or need
.
Includes: Goods, services,events, persons, places,organizations, ideas, etc.
 
What is a Service?What is a Service?
 
What is a Service?What is a Service?
 
 “A form of product that consists of activities,benefits, or satisfactions offered for sale thatare essentially intangible and do not result inthe ownership of anything
.”  “
Services are deeds, processes, andperformances”.- Valarie Zeithaml & Mary Jo Bitner “A form of product that consists of activities,benefits, or satisfactions offered for sale thatare essentially intangible and do not result inthe ownership of anything
.”  “
Services are deeds, processes, andperformances”.- Valarie Zeithaml & Mary Jo Bitner

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