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Effect of Culture on Consumer Behavior

Effect of Culture on Consumer Behavior

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Published by: shweta.gdp on Jan 09, 2010
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12/14/2012

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CONSUMER BEHAVIORCONSUMER BEHAVIORCONSUMER BEHAVIORCONSUMER BEHAVIOR
culture and consumer behaviorculture and consumer behavior
 
 
CULTURE
Examination of the character of the totalsociety including factors such aslanguage,knowledge, laws,relgions,foodcustoms,music, rituals, art, technology,work patterns, products and otherartifacts that give society its flavor
sum total of learned beliefs, values and customs that serve to direct consumer behavior of members in a particular society 
 
 
CULTURE
Beliefs
- Very large number of mental or verbalstatements that reflect our particularknowledge and assessment of something
Values differ from beliefs as they are-Relatively few in number-Serve as guide for culturally appropriatebehavior-Enduring and difficult to change-Not tied to specific objects or situations-Widely accepted by members of society

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