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Overview of The Indian Coffee Industry

Overview of The Indian Coffee Industry

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Published by: Surajit_Scribd on Jan 10, 2010
Copyright:Attribution Non-commercial

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04/11/2013

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-
COFFEE PARLOURS IN INDIA
 
HOTTING UP
 PREPARED BY:Group 8
 ABHISHEK.BANSAL RAGHAVENDRA MISKIN  KRITIKA PRABHAKAR SURAJIT GOGOI  NIRAJ RVAIBHAV MISRA
 
 
OVERVIEW OF THE INDIAN COFFEE INDUSTRY  
ü
5
th
largest coffee producer in the world (3%of the world production)
ü
Avg. coffee consumption in India is 10 cupsper person p.a.
ü
People in North India prefer instant coffee incontrast with people in south who prefer filtercoffee
ü
Late 90s saw an emergence in coffee chains
ü
In 2002, café < 200 with sales of $10mn
 
:
GROWTH DRIVERS
Increased exposure to InternationalLifestyle
Rise of the Demographic class
Spending more time outside their homes
Target segment is expected to be 300 mnb 2010

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