subconscious? And how can this trigger make such a dramatic difference to your communicationand marketing?
MAGIC OF THREE
Understanding and applying it will throw a light into the dark world of your presentations, brochures, web sites and yes, even email! Before you put this into the "This is for my graphicdesigner" basket, read further because it will help you recognize the psychological backgroundof how the brain understands these things and reacts to them. It will also help you clean up your everyday communication that your designer might never get involved with.
How the Brain Sees Things
The brain finds it relatively easy to grasp threes -- elements, colours and fonts. Push thatmarginally up to four and the brain gets confused about where to look and what to do, and sendsthe eye scampering like a frisky puppy on a sunny day.So why does this happen? For that we might have to go back a little to diaper country. As achild, everything you did and learned seemed to be centered around three -- A,B,C; 1,2,3; Three blind mice, Three musketeers, Trinity, Three Stooges and Huey, Louie and Dewey. (Quack!Quack! Quack!)Then again, maybe these writers, animators and wise men understood the ease with which weunderstand 'threes' and reconstructed their work to fit this paradigm.The Building Blocks of Visual Communication: Elements, Fonts and ColoursMost visual communication can be reduced to these three features:elements, fonts and colours.Understand how they work and you've given yourself the added advantage of a mini designdegree.
Just What are Elements?
I'm assuming you've gotten rid of those business cards in front of you. So I've made up some of my own to illustrate how elements work together. Elements are simply groups of objects that aregrouped together to form a common definable form. For instance, your eyes, nose, mouth and