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Psychological Power of Three

Psychological Power of Three

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Published by jonyshakya

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Published by: jonyshakya on Jan 10, 2010
Copyright:Attribution Non-commercial


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PSYCHOLOGICALPOWER OF THREEJONYSHAKYAMIT – ISBJPUNEHarness the Psychological Power of '3' to ImproveCommunication
Two might be company in life, but in communication you can go all the way to three and stillhave a rollicking party. If you step over to four however, it's quite likely that you've stepped intothe hara-kiri zone. Back up that truck a bit and learn how the power of '3' has the ability to makeyour communication soar.
Let's Start With a Little Test
Here's a psychological test. Lay out 10 business cards in a row and choose three that catch your attention instantly. Now don't cheat. Do this before you continue reading this article and you'll be quite amazed at the results.
So What Did You Find?
Isn't it strange that there seems to be no real reason why you chose what you did? There doesn'teven seem to be a very clear pattern emerging.Some of the cards have lots of information, and some have very little. Some are colourful andothers are not. Yet something has drawn you to play the devil's advocate and reject some of them outright. Could that something be a deep-rooted psychological trigger embedded in your 
subconscious? And how can this trigger make such a dramatic difference to your communicationand marketing?
Understanding and applying it will throw a light into the dark world of your presentations, brochures, web sites and yes, even email! Before you put this into the "This is for my graphicdesigner" basket, read further because it will help you recognize the psychological backgroundof how the brain understands these things and reacts to them. It will also help you clean up your everyday communication that your designer might never get involved with.
How the Brain Sees Things
The brain finds it relatively easy to grasp threes -- elements, colours and fonts. Push thatmarginally up to four and the brain gets confused about where to look and what to do, and sendsthe eye scampering like a frisky puppy on a sunny day.So why does this happen? For that we might have to go back a little to diaper country. As achild, everything you did and learned seemed to be centered around three -- A,B,C; 1,2,3; Three blind mice, Three musketeers, Trinity, Three Stooges and Huey, Louie and Dewey. (Quack!Quack! Quack!)Then again, maybe these writers, animators and wise men understood the ease with which weunderstand 'threes' and reconstructed their work to fit this paradigm.The Building Blocks of Visual Communication: Elements, Fonts and ColoursMost visual communication can be reduced to these three features:elements, fonts and colours.Understand how they work and you've given yourself the added advantage of a mini designdegree.
Just What are Elements?
I'm assuming you've gotten rid of those business cards in front of you. So I've made up some of my own to illustrate how elements work together. Elements are simply groups of objects that aregrouped together to form a common definable form. For instance, your eyes, nose, mouth and
ears are the main objects that form the element called the face. Let's look at the cards below tounderstand this even better.
If You Look at Card# 1, You Will Spot 3 Elements:
1) The name and the title of the person.2) The logo, the logo font and the service description.3) The contact details form the third element.
If You Look at Card# 2, You Will Find Very Subtle Differences.
All I've done is moved the text and logo just a tad bit around. However, even that tinydisplacement has ADDED a series of unwanted elements. Suddenly it appears there are 5 or even 6 elements.1) The name.

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