cut, practical and powrful programm. Th programm was dvlopdwith th issus facing managmnt, marktrs and communication sp-cialists in mind. Consquntly, th programm contnt rsponds sam-lssly to daily problms, challngs and opportunitis. ‘Th Nw MarktingCycl’ mthod dvlopd by Richard van Hooijdonk has bn succssfullyapplid at major national and intrnational ntrpriss for yars. Th ‘Mar-kting 2.0 in practic’ cours is th rst programm to intgrat th inno-vation of th ntir commrcial stratgy in a valuabl, practical and duca-tional programm for markting profssionals. Th programm wasdvlopd at th rqust of marktrs and organisations.
Unique method: listening, doing and presenting!
Th cours is basd on a uniqu approach dvlopd by MarktingMonday.Th initial focus is inspiration, aftr which participants gain th ncssaryknowldg and skills in ordr to b abl to scurly anchor th mthodwithin thir organisation. Th programm dsign is highly dynamic. Firstand formost, th participants ar supplid with
knowledge (‘hear it’)
.Nxt, undr th guidanc of spcialists and working in cas tams, thy gtto work and start discovring th nw opportunitis on thir own
team presentations (‘present it’)
ar part of th programm.Th participants larn how to valuat, critiqu and nhanc during thsprsntations. Th intraction btwn th groups is spcially ducation-al, and participants nd it xtrmly valuabl. Companis oftn hav thopportunity to shar thir own cas studis and issus for discussion. Thprogramm is organisd on a monthly basis in ordr to giv tam mmbrstim to mt up to prform th assignmnts in btwn sssions.
Th carfully plannd programm contains all th lmntswhich ar ncssary for th commrcial stratgy 2.0. Th vari-ous lmnts of th programm t in samlssly with on an-othr, producing an approach which can b put to us immdi-atly at th nd of th cours.Day 1
Inspiration for marketing innovation
Your passion, your inspiration.Day 2
th important starting point ofvry stratgy.
Target groups 2.0:
sgmntation and cus-tomr insights.Day 3
Product development 2.0:
dvloping targtgroup-orintd product propositions.Combin information, tchniqus, moduls,add-ons and onlin srvics into a uniqu offr.Day 4
From branding to experience 2.0:
how to gtyour brand to not only rach but also rally‘touch’ th customr. Plus: a fr crash coursin intrnal slling.Day 5/6
Social Branding and Social Media 2.0:
thprotabl sticking powr of wblogs, widgts,prsonal vidos, gams, forums, polls forbrands, products and organisations. How doyou us thm? How do you dvlop protablcommunitis? How do you combin intrnaland xtrnal social mdia? How do you organ-is a good social mdia stratgy?Day 7
Web Presence 2.0:
how do I dvlop a wbsitthat ‘sticks’ and convrts? How can prsonas,contnt, tools and wb IT crat a protablwb prsnc?Day 8
Cross Media 2.0:
how do I combin ofin/onlin/social mdia into a cross mdia com-munication stratgy tailord to th targtgroup?Day 9
Marketing Intelligence 2.0, Marketing IT 2.0
new distribution 2.0
of cas studis by all thgroups. Markting 2.0 award crmony
• Including taching matrial, onlin nvironmnt,gnrous 2.0 dinnrs• Fr wkly markting 2.0 trnd nwslttr• Fr markting 2.0 hlpdsk for 1 yar• In-company cours: diffrnt rats