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Focus Overview

Focus Overview

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Published by Eric Trytko

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Published by: Eric Trytko on Jan 11, 2010
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01/10/2010

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N
EWS
DYNAMIC NEXT-GENERATION FORD FOCUS DEBUTS
DETROIT, Jan. 11, 2010 – The next-generation Ford Focus makes its worldwide debut providing customers with more affordable technologies and features than ever in this segment, aswell as detailed craftsmanship, outstanding fuel economy and a new standard for driving quality.Sleek, stylish and sporty, both the four-door sedan and five-door hatchback body styles of thenext-generation Focus are previewed prior to their production start for Europe and NorthAmerica late in 2010 and market launch early in 2011.The new Focus will be nearly identical in all markets, with 80 percent parts commonality aroundthe world.“The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing globalconsumers with great products that harness the best of Ford Motor Company,” said AlanMulally, Ford’s president and CEO.
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video
 Next-generation Ford Focus makes its worldwide debut at 2010 North AmericanInternational Auto Show (NAIAS) in Detroit
Focus spearheads Ford’s new generation of global C-cars, all based on a common platformthat will underpin up to 10 vehicles around the world and account for 2 million units of annual production by 2012
Stylish new range provides customers with class-leading new technologies, features andcraftsmanship
 New Focus targets exceptional fuel economy, and advances acclaimed levels of drivingquality
 New range will start production simultaneously in Europe and North America in late 2010and go on sale early in 2011. Asia, Africa and South America production will follow
 
“The efficiencies generated by our new global C-car platform will enable us to provide FordFocus customers with an affordable product offering quality, fuel efficiency, safety andtechnology beyond their expectations,” he added.
Simultaneous launch in Europe and North America
Production of the next-generation Ford Focus will begin simultaneously in Europe and NorthAmerica in late 2010, with individual market launches starting early in 2011. Launches in Asia,Africa and South America will follow. Initial production will be concentrated at the Saarlouis(Germany), Michigan (United States) and Chongqing (China) Assembly Plants.The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car  platform, which is expected to generate total sales in all regions of 2 million units annually by2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010.“Global customers increasingly want smaller cars with outstanding fuel economy, but withoutsacrificing any of the style, technology, connectivity and driving quality they demand fromlarger vehicles,” explained Derrick Kuzak, Ford’s group vice president of Global ProductDevelopment.“Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford isready to meet that challenge,” said Kuzak.
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video. 2
 
Engineered without compromise
The new Ford Focus has been developed by a global team, led from Ford’s European small andmedium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertraindevelopment led by a similar team at Ford’s technical center in Dunton, England. The vehiclehas been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.In developing the vehicle for global markets, the product team in Europe was able to call on theexperience acquired from recent programs like the much-acclaimed new Ford Fiesta, and wassupported by the expertise of vehicle and powertrain technology specialists located in Ford’sengineering center in Dearborn, Mich.Ford’s global development and sourcing strategy made it possible to provide a level of  performance and feature content that is unrivaled for this vehicle segment and surprising even todrivers of larger, more premium vehicles.
Taking kinetic design to the next level
The no-compromise approach to the new Ford Focus is immediately evident from the strikingexterior design of the four-door sedan and five-door hatchback models that take center stage atthe 2010 NAIAS.“The all-new Focus is at the center of convergence for automotive trends,” said J Mays, Fordgroup vice president of Design and chief creative officer. “We’ve designed it with an acuteunderstanding of global customers, yet it’s tailored for each individual region. Focus combinesthe best from Europe, North America and Asia to deliver a level of emotional driving enjoymentnever before experienced in a car this size.”The two models share a sporty and dynamic character, marking the next evolution of Ford’sacclaimed kinetic design form language, which has contributed to the growing popularity of thecompany’s latest small and medium cars.
Go towww.media.ford.com for news releases, related materials and high-resolution photos and video. 3

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