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Sections

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  • 1 The Open, Absorbent, Ready Mind
  • 2 Complexity, Gathering Information and Asking Questions
  • 3. Read ―About the Author‖ to see where he or she is coming from
  • 4 First Step for Innovation: Redefining and Reclassifying Your World
  • 5 The Expected World and the Role of Serendipity
  • 6 Seeing What Others Do Not
  • 7 Looking Through Different Lenses — The Renaissance Mind
  • 8 Right Under Your Nose and All Around You
  • 9 Why History Matters--The Importance of Watching Trends
  • 10 The Biggest Trend: The Implications of an Aging Baby Boom
  • 11. Spend heavily on consumer items in their thirties and forties
  • 12 Watching History Unfold and Looking at Curves
  • 13 A Useable Past: Learning from History
  • 14 A Sense of Place – Why Geography Matters
  • 15 Seeing the World Through Foreign Eyes
  • 16 Thinking Regionally
  • 17 The Rise of the World
  • 18 The Seven Big Trends Producing Wealth Around the World
  • 19 Globalization and Local Culture, and How You Fit In
  • 20 Technology in a Changing World
  • 21 Cities – the Greatest Human Enterprise
  • 22 The United States’ Changing Geography
  • 23 The Power of Vision
  • 24 The Clear Vision
  • 25 The Consistent Vision
  • 26 The Unique Vision
  • 27 Built to Serve
  • 28 Keeping your eye on the customer
  • 29 Vision for Enterprises New and Old
  • 30 Looking at Industries and Enterprises
  • 31 Merger Mania
  • 32 Customer Focus – Innovation and Branding
  • 33 Business at Work: The Best and the Worst
  • 34 Retailing and Distribution
  • 35 Two Boom Industries: Health and Travel
  • 36 The Media and the Internet
  • 37 Beyond the Corporation: The Coming Boom in Non- Profit Entrepreneurship
  • 38 Education, Religion, and Government
  • 39 The Right Stuff: What it Takes to Succeed

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