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Indian Telecom Sector

Indian Telecom Sector

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Published by CHAITRA NAIK

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Published by: CHAITRA NAIK on Jan 12, 2010
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12/03/2011

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Telecom IndustryConnecting the World
 
PRESENTATION PLAN
Industry Scenario
Major Players in the Industry
Four major Players in the industry
Mediums of Advertising being used by the players
Positioning Strategy
Analyze the Advertising ObjectiveBasic PurposeRecall Persuasion ModelAIDA
 
INDUSTRY SCENARIO
The Indian Telecom sector is third largest network in the world.
Subscriber numbers already crossed 250 million.
Average growth rate of over 40% in respect of subscribers.
Monthly additions of above 7 million phones.
Growth impetus from wireless segment with 84% wireless and16% wired.
National teledensity at 26%.
Rural teledensity stands at 7%, while the urban at 57%.
Further access is provided by 54 lakh PCOs and 5 lakh VPTs.
9 million Internet and 2.5 million broadband subscribers.
More than a thousand cities have been provided with broadbandconnectivity out a total of five thousand cities

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