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Best Brands

Best Brands

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Published by: sava_silviu on Jan 13, 2010
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A Ranking by Brand Value
BestGlobalBrands 2006
Interbrand’s Best Global Brands 2006
In co-operation with BusinessWeek, Interbrand is pleased to pres-ent our annual ranking of the Best Global Brands by brand value.We firmly believe that brands are economic assets and must bemanaged as such. That is what makes our approach valuable andinformative for those who own and manage brands for competitiveadvantage.The most powerful ideas are simple, and brands adhere to the samerules. Creating simple, but powerful differentiation in the minds ofyour customers, your staff, indeed all of your stakeholders, requiresa clear and compelling vision that is expressed in everything youdo; from product to service, through environments, to the peopleyou hire and the way you talk about yourself. Maintaining suchsimplicity throughout the complex systems, processes and politicsthat characterize modern business is a considerable task requiringabsolute focus, passion and conviction. No wonder then, that ascompetition increases, brands are playing an ever increasing role inbusiness strategy.It is now common knowledge that branding is fundamental to busi-ness success, which is why the Best Global Brands is one of thetop three published business rankings in the world. At Interbrandwe have always placed great emphasis upon the need for a balancebetween the logical and the creative. Brands, after all, live in ourheads and our hearts. But ultimately, brands are value genera-tors for business. Increasingly we need to understand how brandsgenerate value and the use of that information to better informbusiness decisions.Our valuation process allows us to establish the brand as a finan-cial asset that creates significant shareholder value. As brandingexperts, we commend the companies that have managed to createand sustain strong brands in today’s competitive market. It shouldbe noted that this is not a ranking of the world’s most popularbrands but, rather, of those brands that have generated the greatesteconomic return for their owners.Global businesses still have lessons to learn about investing in andmanaging their brands for value creation, and we congratulate thecompanies on the list for their effective stewardship of this impor-tant corporate asset.Sincerely,Jez FramptonGroup Chief ExecutiveInterbrand
BestGlobalBrands 2006
Interbrand’s Best Global Brands 2006
Lessons Learned from Global Branding 4Why the Ranking is Important 8The Interbrand Method for Valuing Brands 9Best Global Brands 2006 11Brand Commentary and Insights 15Contacts and Additional Information 19Frequently Asked Questions 20About Interbrand 27Creating and Managing Brand Value 28
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