TO: Friends of Martha Coakley

FROM: Mary Liz Ganley, Finance Director – Martha Coakley for Senate

RE: Urgent MA Senate Race Update

DATE: January 10, 2010

Many thanks for all you have done to support Martha’s senate campaign. I have some
urgent statistics I want to share with you regarding this race – we need your help
more than ever and we are asking you to support our efforts now.

 The American Future Fund, a conservative organization whose leaders helped

produce the Willie Horton advertisement used against Governor Dukakis and the
Swift Boat ad used against Senator Kerry have funded over $400,000 worth of
airtime to bolster Scott Brown’s media presence.
 We have learned that other right wing groups, the Club for Growth and the United
States Chamber of Commerce, are considering running negative advertisements
and making investments of potentially over $1,000,000.
 Over the last five days, three public polls have been released that have had
conflicting results. Last evening, Public Policy Polling released a poll showing
Scott Brown ahead of Martha by 1 point. The Boston Globe poll released this
morning has Martha 15 points ahead. Earlier this week, Rasmussen released a
poll showing Martha 9 points ahead. Our internal polling shows the race to be
a very tight race that means we must do everything we can to ensure we are
victorious.

This additional assistance being spent on Brown’s behalf seems to be working. Polling
shows that Republican voters are more energized than Democrats and that we are having
trouble moving Independents. In the next seven days we have to ensure that we have the
resources to call and talk face to face with our target demographics and convince them
that Martha Coakley is the candidate to continue the legacy of Senator Ted Kennedy. We
will also have to run an aggressive get out the vote program to make sure our voters go to
the polls on Election Day. And to combat the negative attacks on the airwaves, we need
to redouble our fundraising in order to respond these ads.

To win this race, we have adopted a very aggressive television advertising schedule next
week. Here is how you can help:

 If you haven’t already – please max out to the general election. The limit for the
general election is $2,400.
 If you have the capacity – please consider contributing to the Massachusetts
Democratic Party Federal Account. The limit for that account per individual is
$10,000 per calendar year.
If there is anyone else that you can talk to – family, friends, colleagues and neighbors
– we need these contributions more than ever.
We have a battle on our hands. We cannot win this race unless everyone comes together
and gives this race everything they can. Thank you for standing with us and for your
support.

Overnight Address for Martha Coakley for Senate:

Martha Coakley for Senate
Schrafft Center
529 Main Street
Charlestown, MA 02129
FED ID:
C00466573

Overnight address for the Massachusetts Democratic Party Federal Account:

56 Roland Street North Lobby Suite 203
Boston , MA 02129
Make checks payable to Massachusetts Democratic Party Federal Account.
TO GIVE ONLINE via MC and Visa ONLY:
http://www.massdems.org/involved/contribute.cfm

Explanation of use of Contributions Made to Massachusetts Democratic Party

Individuals have inquired as to how contributions they may make to the

Massachusetts Democratic Party would be utilized. As expressly provided in 2 U.S.C.
441a (d), these funds will be expended in complete coordination with the Martha Coakley
for Senate Committee. All expenditures will be made “in cooperation, consultation, or
concert with, or at the request or suggestion of” the Martha Coakley for Senate
campaign. 11 C.F.R. s. 190.20(a).
The Federal Election Campaign Act permits individuals to contribute up to
$10,000 per calendar year to the federal account of the Massachusetts Democratic Party.
Additionally, multicandidate PACS may contribute up to $5,000 per year, and non-
multicandidate PACs may contribute up to $10,000 per year. (These are combined limits
for contributions to state and local party committees). These limits are in addition to any
contributions made to the state account of the Massachusetts Democratic Party.
This “coordinated party activity,” which is dependent upon contributions to the
Massachusetts Democratic Party, is an integral and crucial component of a successful
federal election effort. “In making a coordinated party expenditure, the party committee
pays for goods and services to benefit the candidate. . . For example, the payment of a
campaign bill [can] be treated and reported as a coordinated party expenditure. . .”
Federal Election Commission Campaign Guide for Political Party Committees.
Those Massachusetts Democratic Party federal account funds may and will be
used by the Party solely and directly for the benefit of the democratic nominee for the
U.S. Senate election – Martha Coakley. Those funds may and will be used for any and
all expenses related to the effort to elect the democratic nominee, including campaign
staff, advertisements, get out the vote efforts and other critical activities in relation to the
senate race. Expenditures by the Party from contributions raised at this time will be made
in coordination with and at the request of the Martha Coakley for Senate campaign.