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Reducing Driver Distractions

Reducing Driver Distractions

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Published by Ford Motor Company
Research is the key to solving the driver distraction issue. It influences public policy, driver education and the development of advanced technologies and vehicle features.

As part of its effort to reduce risky driving behavior, in 2001 Ford became the first auto manufacturer in North America to invest in a full-motion-based driving simulator, so it could lead the study of driver reaction and behavior in a controlled, safe laboratory setting.

Ford Motor Company devotes considerable attention to this traffic safety issue through research, testing, education and technology, and recently became the first automaker to endorse a federal ban on manual
texting with hand-held devices while driving.
Research is the key to solving the driver distraction issue. It influences public policy, driver education and the development of advanced technologies and vehicle features.

As part of its effort to reduce risky driving behavior, in 2001 Ford became the first auto manufacturer in North America to invest in a full-motion-based driving simulator, so it could lead the study of driver reaction and behavior in a controlled, safe laboratory setting.

Ford Motor Company devotes considerable attention to this traffic safety issue through research, testing, education and technology, and recently became the first automaker to endorse a federal ban on manual
texting with hand-held devices while driving.

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Categories:Types, Brochures
Published by: Ford Motor Company on Jan 13, 2010
Copyright:Attribution Non-commercial

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07/02/2010

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Reducing Driver Distractions
Distactd divi is a imptatissu f vy  th adtday. Accdi t a 100-castudy cductd by Viiia TchTasptati Istitut, diviattti that may ivlv lkiaway fm th ad f mtha a fw scds is a fact ialy 80 pct f accidts.Fd Mt Cmpay dvts
considerable attention to this trafc
safty issu thuh sach, tsti,ducati ad tchly, ad
recently became the rst automaker
t ds a fdal ba  maualtxti with had-hld dvics whildivi.I a w atial suvy, 86 pct flicsd U.S. divs dscibd txtiwhil divi as “vy daus,” with93 pct suppti a atial ba it. Dspit st suppt f aatiwid had-hld txti ba, ly42 pct f spdts blivdivs wuld stp txti if bad.M tha 75 pct bliv thwuld b m cmpliac if hads-f  vic-activatd tchlisw widly availabl.Th suvy was cductd by P,Sch & Blad Assciats bhalf f Fd Mt Cmpay.
Ford Helps Tackle Driver Distraction
9/2009 For More InForMATIon, go To WWW.MeDIA.ForD.CoM
Research Drives Solutions
rsach is th ky t slvi th div
distraction issue. It inuences public policy,
div ducati ad th dvlpmt fadvacd tchlis ad vhicl fatus.As pat f its fft t duc isky divi
behavior, in 2001 Ford became the rst auto
maufactu i nth Amica t ivst i afull-mti-basd divi simulat, s it culdlad th study f div acti ad bhavii a ctlld, saf labaty stti.Fd’s Vitual Tst Tack expimt (VIrTTeX)simulat uss advacd cmputs t cata vitual divi vimt. rsachsmit ad masu th tst subjct’s abilityt cp with a vaity f divi situatis.
Key ndings of Ford’s and other research include:
- A wi umb f divs us had-hldwilss cmmuicati ad music-playidvics whil divi.- Maual pati f lctics that taksth div’s ys fm th ad f axtdd tim cats th kid f distactithat causs accidts.- Citiv distacti plays lss f a li cashs ad a-miss vts thapviusly blivd.- May studis shw that hads-f, vic-basd itfacs ff advatas v had-hld, visual-maual itfacs f cmmad data ty whil divi ad duc th iskf visual div distactis.Accdi t Fd sach, tdivs a fu tims m distactdtha adult divs by cll ph us.Fd Mt Cmpay Fud isaddssi that ad th t divsafty ccs with
Ford Drivi Skills for Lif (FDSFL) 
. At
FDSFL
 vts, studts civ hads-advacd div’s taii i spd adspac maamt, vhicl hadliad hazad citi by sm fth ati’s tp pfssial diviistucts.nw,
FDSFL
is itsifyi its fftst ducat ts abut th dasf distactd divi by utilychalli studts’ pws fcctati dui supvisd divs ctlld cuss. By icasith distactis, th istucts ahlpi studts ciz dausbhavis ad avid thm.
FDSFL
als achs ts withwww.diviskillsflif.cm, whichffs a lai mdul, ca cavids, divi tip vids, ams ada c-divi cuiculum.
Ford Driving Skills for Life 
Ford stroly couras drivrs to kp thir ys o th road ad hads o th whl.
FDSFL
istructors routily chall studts’ powrs of coctratio.I Ford’s drivi simulator, drivrs sit bhid th whl of a spcially istrumtd car,surroudd by a vido scr.

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