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Report Year One of Organizing for America Melber

Report Year One of Organizing for America Melber

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Published by techpresident

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Categories:Types, Research
Published by: techpresident on Jan 14, 2010
Copyright:Attribution Non-commercial

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07/10/2013

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Recommended Citation:
 
 Ari Melber, "Year One of Organizing for America: The Permanent Field Campaign in aDigital Age,"
techPresident Special Report 
(Jan. 2010) www.techpresident.com/ofayear1
 
 Y 
EAR 
O
NE OF
O
RGANIZING FOR 
 A 
MERICA 
 
 The Permanent Field Campaign in a Digital Age
By Ari Melber
a techPresident Special Report J
 ANUARY 
2010
 www.techPresident.com/ofayear1
 
Year One of Organizing for America: The Permanent Field Campaign in a Digital Age 
| a techPresident Special Report
-
2
-
 
 T
 ABLE OF
C
ONTENTS
 Foreword: Organizing Baselines
4
 Introduction: A New Permanent Campaign
6
 Section I: Community and Reform
11
 a.
 
Overview 
11
 
b.
 
Community Maintenances
13
 
i.
 
Social Capital 13ii.
 
Events 16
 
c.
 
Health Care Reform
20
 
i.
 
Grassroots Mobilization 20ii.
 
Direct Lobbying 27iii.
 
 Town Hall Backlash 27iv.
 
Lobbying Homestretch 27 v.
 
Passing Legislation 28
 Section II: Reaction to OFA 
31
 a.
 
Congressional Reaction
31
 
i.
 
Democratic Offices 31ii.
 
Republican House Offices 33
b.
 
OFA members
37
 
i.
 
From Polling to Practice 37ii.
 
Four Types of OFA Members 37iii.
 
Resilient Obama Support 39iv.
 
Diverging Views of OFA Strategy 41 v.
 
Reduced Volunteering 42 vi.
 
Increased Volunteering and Local Strategy 44
c.
 
Former Obama Campaign Staff 
47
 
i.
 
OFA is not OFAC 47ii.
 
Structure 48iii.
 
Mobilizing Legislative Activism 50iv.
 
 Targeted Legislative Strategy 51 v.
 
Relationships 54
Section III: Discussion and Analysis
56
 
a.
 
Metrics and Impact 56b.
 
Super-Activists 58c.
 
 The President’s Permanent Field Campaign 60d.
 
Legislative Strategy 64e.
 
Campaigning Versus Governing 65f.
 
Future Opportunities 67
 
Year One of Organizing for America: The Permanent Field Campaign in a Digital Age 
| a techPresident Special Report
-
3
-
 
Conclusion: 13 Million Emails Later
70
  Appendix: Methodology
73
  About: About The Author & Personal Democracy Forum
73
 

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