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strategic Mangement

strategic Mangement

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Published by sagar09
strategic mgt. for mba student
strategic mgt. for mba student

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Published by: sagar09 on Apr 11, 2008
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06/01/2013

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Strategic ManagementStrategic Management
 The Un-Corporational The Un-Corporationalwayway
Manish AwasthiManish Awasthi
 
 
Defining Strategies:Defining Strategies:
The term strategy is derivedThe term strategy is derivedfrom the Greek word strategosfrom the Greek word strategoswhich means generalship- thewhich means generalship- theactual direction of military force.actual direction of military force.
It also means planning whichIt also means planning whichare long term in terms of are long term in terms of achieving predeterminedachieving predeterminedbusiness objectives.business objectives.
 
 
Need for Strategies:Need for Strategies:
Threats:Threats:
Emergence of competitorsEmergence of competitors
Opportunities:Opportunities:
New opportunities that areNew opportunities that areavailable or emerge in theavailable or emerge in theenvironment.environment.

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