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How Electronic Media affect Communication

How Electronic Media affect Communication

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Published by: chzaib on Jan 14, 2010
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06/11/2013

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Managerial Communication
How electronic media can improvecommunication in today’s organizations. Howmight it lead to poorer communication?
Submitted to: Naseer Akhtar Submitted by: Muhammad Zubair SaeedReg Number:MSB FA 09 059Wordcount:2652
M.S. Management 1
st
Semester School of Management StudiesThe University of Faisalabad
 
How electronic media such as emails can improve communication intoday’s organizations. How might it lead to poorer communication?
The paper will throw light on the use and drawbacks on the use electronic media for communication. The paper is intended to be read by a general audience. No complex jargon and technological words are used.Communication is the activity of conveying information.(wordnetweb, 2009).Communication is a two way process for information interchange, Information is amessage received and understood (Wordnetweb, 2009). Any data which is useful for someone is information. So the term electronic communication refers to sending,receiving, and processing of information by electronic means. (Kennedy & Davis,1993). E.g. Emails, Websites, Webinars, Online meetings, Word processors. Etc.Communication and electronic media go hand in hand. In this technology oriented erathe use of electronic communication is inevitable. The role and importance of electronic communication can’t be overlooked. Electronic information interchange isnecessary for the survival in current era. Information is the back bone of theeconomy of a Nation. Electronic media has improved communication numerous ways.Internet has immensely helped in communicating. There are a lot of new websitescoming in each day, each hour. Emails are an efficient and economical mode for communication with no time restraints and country borders. More and more peopleuse emails to communicate and spread information. These characteristics of electronic communication have a tempting effect on the organizations to carry ontheir businesses. Organizations use electronic communication as their marketing toolleading to spam for some of the recipients.The Internet and electronic communications (also called computer mediatedcommunications, or CMC) doesn't just mean new tools for communication; it meansnew ways to communicate. (Potomac Knowledgeway, 2000). Along with so much benefit there exist much draw backs as well. We will try to focus on both the benefits and drawbacks of electronic communication.
 
Communicating Electronically
Contemporary organizational life is characterized by the use of an increasing number and variety of communication technologies. Fax, voice mail, email, cellular telephony, pagers, web-based conferencing, and internet-enabled personal digitalassistants (PDAs) constitute a suite of communication tools now taken for granted as“basic” by many members of today’s professional workforce. There is no doubt if wesay “electronic means of communication has opened a lot of new doors focommunication”. Communication is not just sending out a message that is only 50%of it. The Other 50% is ensuring your message has been understood (Rahila Narejo,2009).
Instant Messaging
feature of electronic communication enables people tocommunicate instantly through software built for instant messaging. Instantmessaging (IM) is one of the newest and fastest-growing communication technologiesin the workplace today, yet little is known about its real implications for wor productivity.Bonnie A. Nardi, Steve Whittaker, and Erin Bradner(2000) wrote “Instant Messaging(IM) is being widely adopted by teenagers. In a study of 16 teenage IM users, weexplore IM as an emerging feature of teen life, focusing our questions on its supportof interpersonal communication and its role and salience in everyday life. Wequalitatively describe the teens' IM use interpersonally, as well as its place in thedomestic ecology. We also identify technology adoption conditions and discuss behaviors around privacy management. In this initial investigation, we founddifferences in the nature of use between high school and college teens, differenceswe propose are accounted for by teens' degree of autonomy as a function of domesticand scholastic obligations, the development of independent work practices, Internetconnectivity access, and even transportation access. Moreover, while teen IM use isin part characterized as an optimizing choice between multiple communicationsmedia, practice is also tied to concerns around peer pressure, peer group membershipand creating additional opportunities to socialize.”Organizations use Instant Messaging clients for internal discussions and as aknowledge share base, use of instant messaging is also a powerful feature for organizations to communicate within the organization and outside the organizationwith clients, Google Talk, MSN live messenger, Yahoo IM, mIRC, Lotus Sametime,Skype, BlackBerry Messenger, Bitware, Borg Chat, Meebo are to name a few. Instantmessaging has created its place among the Electronic communication tools with powerful traits bearing Quality, Economical, and spontaneous. More over instantmessaging is now being bundled with the voice features. Skype, ICQ and paltalk are

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