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Christina Kinnear
BDes Product DesignGlasgow School of ArtNicholas OddyFriday 8
th
January 2010
‘What is Design Thinking?’
words 6,572
Contents:Illustration List p 3Synopsis p 4Introduction p 5Chapter 1) Design Thinking p 9Chapter 2) Design p 14Chapter 3) Marketing and Consumerism p 25Chapter 4) Lateral Thinking p 37Conclusion p 43Bibliography p 46List of Sources p 48
Illustrations ListChapter 2) Design
Figure 1: An iconic model of a design process p 18Figure 2: Knowledge Funnel p 19Figure 3: Engine Design Process p 20
Chapter 3) Marketing and Consumerism
Figure 4: Old versus New Perspectives p 32
Chapter 4) Lateral Thinking
Figure 5: Sequence of Arrival p 37
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