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A Thesis on Correlation Between Customer Services and Its Satisfaction Level in HDFC Bank

A Thesis on Correlation Between Customer Services and Its Satisfaction Level in HDFC Bank

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Published by bittu jain

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Published by: bittu jain on Jan 14, 2010
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12/27/2012

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A Thesis on(“A STUDY ON CORRELATIONBETWEEN CUSTOMER SERVICES ANDSATISFACTION LEVEL OF CUSTOMERSIN HDFC BANK”)By(Sulabh Modi)
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A thesis on“A correlation on customer services andsatisfaction level of customers inHDFC Bank”BYSulabh ModiMBA
A report submitted in partial fulfillment of the requirements of 
2
 
THE MBA PROGRAM(The Class of 2010)
TABLE OF CONTENTS
1.
Acknowledgement …………………………………… 4
2.
Executive summary………………………………… 5
3.
Company profile………………………………………. 12
3.1.1.
History …………………………………… 13
3.1.2.
Mission & strategy………………………. 15
3.1.3.
Services provided by bank……………….. 18
4.
Literature review……………………………………… 30
5.
Methodology ……………………………………… ….. 33
6.
Data analysis I…………………………………………. 34
7.
Data analysis II……………………………………… 46
8.
Findings……………………………………………… 48
9.
Limitations…………………………………………… 49
10.
Conclusion………………...………………….....50
11.
References…………………………………… ............. 51
12.
Questionnaire………………………………………… 52 
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