There is one thumb rule in Economics, i.e. the law of variable proportion. Which says that everything remains constant,the units of output will increase at increasing rate, then itincreases at constant and then decreasing with addition of each new input
Hence the company should not worry about the product duringthe down time rather it should find the loopholes of the product and rejuvenate with new features and technology
…….. It takes hundreds of years to make a brand.Company spends lots of money, resources and time to build a brand, just to make the customer know about it.