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Research Consumer Behavior

Research Consumer Behavior

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Published by nipuntrikha

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Published by: nipuntrikha on Jan 15, 2010
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03/10/2013

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A PROJECT REPORTON
“HOW TO CREATE A HIGHINOLVEMENT IN A LOWINVOLVEMENT PURCHASE”
Submitted By
Neha Katyal (8/08)Pranay Sharma (36/08)Anju Bala Ahuja (48/08)Inderdeep Kaur (56/08)Nipun Trikha (58/08)Abhishek Chanana (138/08)
Session 2008-2010
Submitted to:Prof. Kirti Sharma
1
 
TABLE OF CONTENTS
Contents Page No.1.Title Page (i)
2.
List of Contents(ii)3.Acknowledgement 14.Executive Summary25.Introduction to the problem36.Rationale and Scope of Study4
7.
Review of Literature 5-68.Objective of Study 79.Research Methodology8
10.
Conceptual Discussion 11-15
11.
Data Analysis 1715. Annexure23- Questionnaire
2
 
Acknowledgement
A real life project is an integral part of an MBA curriculum. It helps the student to undergo asimulation test of what the student is going to face in his future job sphere and gives a taste of  practicality.We feel obliged to express our thanks
MS Kirti Sharma, Professor, LBSIM, New Delhi
for her continuous support and valuable guidance during the completion of this study.The acknowledgement would not be valid without expressing our sincere thanks to the customersfor their cooperation and help in filling the questionnaires.Group 3Section BLal Bahadur Shastri Institute of Management New Delhi
3

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