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Improving Marketing Return on Investment

Improving Marketing Return on Investment

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Published by GelbConsulting
Marketing in the Oilfield presentation highlighting ways to improve performance on marketing investments.
Marketing in the Oilfield presentation highlighting ways to improve performance on marketing investments.

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Published by: GelbConsulting on Jan 15, 2010
Copyright:Attribution Non-commercial

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09/20/2010

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Sales Force, Trade Shows and MarketingCommunications:
Maximizing ROI in Reaching Oilfield Buyers 
John B. Elmer
Gelb Consulting Group
Managing Director, Gulf Research
 
About Gulf Research
Joint venture of Gulf Publishing and Gelb Consulting
 –
Since 2001, annual multi-client surveys on marketingeffectiveness, brand equity, technology needs and HR issues inthe oil and gas industry (upstream and downstream)
 –
Opt-in database of 100,000 World Oil and HydrocarbonProcessing readers used exclusively for industry surveys
Gelb Consulting uses this database for conductingproprietary marketing research studies
 –
Gelb Consulting interviews thousands of oil and gas industrypersonnel worldwide each year using online surveys, phone andin-person interviews and focus groups
 –
Main areas of consulting are brand strategy and new products
For more information: 

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