Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
branding of kingfisher airlines

branding of kingfisher airlines

|Views: 352|Likes:
Published by vamsi_1n1

More info:

Published by: vamsi_1n1 on Jan 15, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Why this brand is so important for the UB Group irrespective of its lossmaking
The poor aviation industry! Slobbered but questionable, Classy but money cruncher. Yetsomehow this industry never fails to excite me. The crowd pull and push factors act sostrong that their balance seems so far and high. Public and private players have triedand tested various policies and standards but somehow fell short.Though loss bearing, there are a few stars that need a reference for being a brand inreckoning in this fragile and super-dynamic industry. Nonetheless, Kingfisher Airlines isthe leader of the lot.The world
s youngest airline ever to receive a 5 star rating from Skytrax is indeed,
 Kingfisher Airlines. Vijay Mallya, the liquor baron and the owner of United Breweries and Kingfisher Airlines, is a renowned personality, being the 42nd richest in India. What initially had begun as a venture into the United Breweries and Kingfisher beer, later on became theIndia
s 28
biggest brand, Kingfisher Airlines. As one of the finest airlines in India, Kingfisher airlines rightly lives up to theexpectations of travelers in general. The airlines, based at Bangalore, incepted itsoperation on May, 2005 leasing 4 airbus 320 aircraft. With the vision to deliver value based, safe and enjoying travel experience to all itspassengers as par with its underlying values Kingfisher Airlines offers myriad exclusivedeals for the convenience of its passengers. Kingfisher Airlines assures a journey evercozy and experiencing. It is beyond doubt that Kingfisher Airlines got to be a key playerin the luxury airline segment given the scores of services it comes up with. The airlinespresently runs a fleet of 11 new A320 aircrafts and hook up all the key business andleisure destinations with over 70 flights daily across India. It is the first airline in Indiato sign a pact with Airbus for A380 and A350.The only and first airline in India to procure the
 valued ‘Best
New Airline of the Year'award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation(CAPA). Kingfisher
also made it to bag "Service Excellence for a New Airline" awardfrom Skytrax. The success of the Kingfisher Airlines and the brand kingfisher itself has only beenpossible due to the discerning of one man, Vijay Mallya. When his father Vittal Mallyaleft him United Breweries at the young age of 25 years, he had plans to take it beyond

Activity (17)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
nainachauhan liked this
Rahul Tripathi liked this
abhinav22 liked this
waseemraja1923 liked this
Prajakta Pawar liked this
Deep Raj Jangid liked this
Bhakta ram liked this
Gaurav liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->