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 www.skirt.com
01/2010
Cmpeiive Advanage
 Written by women or women makes
skirt!
magazine a uniquely  targeted niche publica- tion aimed at attractingand retaining auent/inuential readers andadvertisers. Our brandloyalists are educated,motivated and sel-possessed womenwho are oten reerred to as part eminista,part ashionista.
 ValuePrpsiin
skirt!
magazine isa ree monthly publication that isso much more than just eye candy, it is“READABLE ART.” We celebrate women’saccomplishments throughout their com-munities, thus buildingstrong bonds with our readers.
skirt!
is proud to be liberally open-minded and universalin its tone.
Brand Prmise
 We oer readersand advertisers amonthly “meetingplace” where strong journalistic contentand bold visualartistry combine tooer a truly soululexperience. skirt!magazine lures LOYALREADERS + LOYALADVERTISERS, translating intolong-term economicsuccess.
“Where have you been all these years?skirt! makes me eel eminine and ree and I’m happyto have you in my waiting room!”
Laurie C., Santa Barbara, CA
 Why does your market need skirt! magazine?
Psiin
skirt!
magazine is all about women…their work, play, amilies, creativity, style, health and wealth, bodies and souls.
skirt!
is an attitude…spirited, independent, outspoken, serious, playul and irreverent, sometimes controversial, always passionate.
Girl PowerShe Said/He Saidskirt! SmartsMonthly Theme PageShe’s So skirt!Feel Good24/7
Markets:
Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • ColumbiaDallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London*Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
 Seattle*
• Tampa Bay* • Topeka* •
Toronto*
• Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets
 
 www.skirt.com
01/2010
Essays
 Written by women,or women. Fun,entertaining, stimulat-ing and charming!
Lcal Prfiles
Bold photos &creative profleseature women inresh orm.
Skir f e Mn
Artully highlightedskirts rom localretailers. One skirteach month; store& designer eatured.
he’s S original
Unique & charismaticlocal men wear skirts!One man eaturedeach month.
Girl Pwer
Profles o interesting younggirls & women in the community (ages 9-19) goingabove and beyondexpectations.
Skir! Lves
A un group o products that our sta loves, adores,covets and craves!
Calendar& Skir! Alers
Local events,charities, websites& tips: a collectiono ways women canmake a dierence.
24/7
Monthly Q&A proflewith a local personality uncovers her quirks,habits, idiosyncrasies& routines.
 And mreeac mn!
“I just wanted to write and say thank youso much or such a antastic publication! There is so muchhelpul, positive, upliting inormation, and it’s such anoriginal, un magazine to read.”
Andrea Wallace, Davidson, NC
 What’s in our skirt!?
CoverCoverEssay SpreadEssayCalendarHe’s So Original
Markets:
Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • ColumbiaDallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London*Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
 Seattle*
• Tampa Bay* • Topeka* •
Toronto*
• Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets
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