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Haas Consulting Club
 
2006 Case Book
Selected Cases Provided by:ConfidentialFor distribution to members of the Haas Consulting Club only
 
Haas Consulting Club Case Book ii
Table of Contents
Introduction.........................................................................................................................31. Trends and FAQ’s.......................................................................................................52. Overview of Personal and Case Interviews................................................................72.1. Personal Interview..............................................................................................72.2. Case Interview....................................................................................................73. How to Approach a Case............................................................................................94. Case Frameworks......................................................................................................114.1. Kotler’s Four P’s...............................................................................................114.2. Profitability Analysis........................................................................................124.3. Capacity Constraints.........................................................................................134.4. Value Chain Analysis.......................................................................................134.5. Three C’s: Customer, Competition, and Company...........................................144.6. Porter’s Five Forces..........................................................................................154.7. Income Statement Analysis...............................................................................154.8. Economic Analysis Framework........................................................................154.9. Applications of frameworks..............................................................................165. Practice Cases...........................................................................................................195.1. Private Equity....................................................................................................205.2. Manufacturer of Ball Bearings..........................................................................225.3. Growth Strategy Case (Specialty Chemicals)...................................................235.4. Wealth Financial Advisory Services to Affluent Individuals...........................255.5. Technology Product Warehouser......................................................................295.6. Bus Operator.....................................................................................................305.7. Apparel Retailer................................................................................................315.8. Toothbrush Wars...............................................................................................325.9. Newspaper Start-Up..........................................................................................345.10. CD Stockouts................................................................................................365.11. Test Equipment Manufacturer......................................................................375.12. Disaster Remediation....................................................................................395.13. Bicycle Manufacturer....................................................................................415.14. Private-Label Cookies...................................................................................465.15. Water Utility Company.................................................................................505.16. Airline Company...........................................................................................525.17. Military Aircraft Industry.............................................................................545.18. Fast Food Restaurant Chain..........................................................................555.19. Airlines and the Channel Tunnel..................................................................565.20. Law Firm Economics....................................................................................575.21. Brain Teasers................................................................................................58
 
 Haas Consulting Club Case Book 3
Introduction
The Haas Consulting Club is proud to present the 2006 Haas Consulting Club CaseBook! The book is divided in two parts: Part 1 contains information relevant to casepreparation and Part 2 contains four cases provided directly by Deloitte and A.T.Kearney. In addition, part two contains practice cases distilled from actual interviews of Haas MBA students. We would like to thank A.T. Kearney, Inc. and Deloitte Consulting,LLP for their case contributions.In general, consulting firms look for several qualities in a student: analytical ability,problem solving skills, communication skills, ability to work in a team, and demonstratedleadership potential. In addition they evaluate candidates for fit with their particular firmculture. Some of these qualities are inherent, while some of them can be acquired.However, one needs to practice extensively to effectively demonstrate all of thesequalities.In addition to practicing cases from this Case Book, we strongly recommend workingwith the Haas Career Center, which offers workshops, materials and coaching sessions tocomplete your preparation. Additionally, sufficient case practice should entail practicingcases not contained in this book as diversity of cases truly is important in preparing forinterviews. We hope that this Case Book will help you in your preparation to obtain theconsulting position you are looking for.This case book was prepared by the officers of the Haas Consulting Club, with help fromconsulting firms, and students (present and past – particularly class of 2001). The HaasConsulting Club thanks everyone for their efforts.Good luck practicing!
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