Strategic MarketingSony Inc.
What is Marketing?
Marketing deals with customers. Marketing is managing profitable customer relationships.The twofold goal of marketing is to attract new customers by promising superior value and tokeep and growing current customers by delivering satisfaction.
Market environment is the study of all the factors that affect the marketing of a business.The marketing environment offers both opportunities and threats.
These factors can be any of the fallowing in some cases more than one.
governmental and political influences
demographic and lifestyle trends
local, national, and world economic trends
the strengths of multi-national competitors
the influence of technology on physical distribution
Types of Market Environment:
Market environment is divided into two parts depending on the factors affecting theorganisation. They are1.Micro-environment2.Macro-environment
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