Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1


Ratings: (0)|Views: 646 |Likes:
Published by akashnagrani

More info:

Published by: akashnagrani on Jan 17, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less





Dear Respondent,As a part of our academic evaluation, we are required to undertake adetailed research study on a topic of our own choice. I have chosen my topicas
“A study of branding and Brand perceptions of InternationalAutomotive brands in India”.
I will be grateful if you would fill out thisquestionnaire and assist me in completing this study appropriately. Thank You1.Name: ______________________________ 
Age: 18 2424 – 3030 - 3636 – 4242 – 4848 and above3. Gender: Male Female4. Educational Qualification: Graduate:Post Graduate:Professional Degree:5.Occupation: ___________________________________ 6. Annual Income: < Rs. 2 LakhsRs. 2 – 4 LakhsRs. 4 – 8 LakhsRs. 8 Lakhs and above7. Do you/your family own a four wheel vehicle?
 Yes No8. Is the manufacturer of the vehicle Indian? Yes No9.If you are purchasing a vehicle in the price range of Rs. 4 to 10 Lakhs,would you prefer to buy an International brand over an Indian one? YesNo10.If yes, for what reasons do you choose an internationalbrand over an Indian brand?Prestige associated with owning an International BrandBest Quality for a good priceMore reliable performanceOthers (Please Specify) _______________________________ 11.In the following vehicle segments, please specify whetheryou would prefer an Indian Brand or an International one.(For an International Brand put ‘1’ in the box and for Indian Brands put‘2’ in the box)*: Examples are indicative and only represent the group.Hatchback (Rs. 4-7 Lakhs) {eg: Swift, Indica Vista, i10, Chev. Beat}*Hatchback (Rs.7-10 Lakhs) {eg: Jazz, i20, Skoda Fabia}SUV/ MUV (Rs. 4 – 7 Lakhs){eg: Bolero, Sumo, Tavera}SUV/ MUV (Rs. 7-10 Lakhs){eg: XYLO, Safari, Innova}Sedan (Rs. 4-7 Lakhs) {eg: Indigo Manza, Ford Fiesta}Sedan (Rs. 7-10 Lakhs){eg: SX4, Honda City, Toyota Corolla}
12. When purchasing a vehicle, rate the categories as pertheir influence on your purchasing decision.(Of the options, 1 being the factor with the highest influence and 6 beingthe least)SafetyValue for MoneyQualityPerformanceEnvironmentally FriendlyDesign13. Is there a brand that in your opinion is synonymous withyour top priority in the above question? Yes Specify__________________ No14.Would you pay a premium for buying an internationalbrand instead of Indian one? YesNo15.Do you believe that international brands provide thesame quality of service in India as they do in other countries? YesNoMaybe16.Should international brands extend their range in theIndian market? YesNo17.Do international brands have a large enough presence inIndia?

Activity (23)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
hrocking1 liked this
Gaurav Gupta liked this
elakkiya liked this
kbchhetri5925 liked this
cpb_psalm91 liked this
Kishore Rao liked this
dyesebel24 liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->