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Industrial Marketing - Hawaldar

Industrial Marketing - Hawaldar

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Published by ravichitlangia28
industrial marketing
industrial marketing

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Categories:Types, Business/Law
Published by: ravichitlangia28 on Jan 17, 2010
Copyright:Attribution Non-commercial

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09/25/2013

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This ppt has all the chapters fromKrishna K Havaldar.But we have only Chapters
1,2,3,4,7
Hope this helps ;)
 
CHAPTER 1
 
THE NATURE OF INDUSTRIALMARKETING
Learning Objectives
Understand
 
What is industrial (or Business toBusiness) Marketing?Know
 
What are the differences in the characteristics of industrial and consumer marketing?Find out
 
Why the demand for industrial goods andservices are called “Derived demand” ?
IM/1-1/5
 
(
A) What is Industrial (Business) marketing?
It is marketing of products / Services to business firms.
In contrast consumer marketing is marketing products /services to individuals & households.(B) What is the difference between industrial marketing, B2Bmarketing, Business marketing & Organizational Marketing?
No Difference!
(C) 
What are the differences between Industrial &Consumer Marketing?
Basic tasks of marketing are same difference Exists in thecharacteristics shown next.
IM/1-2/5

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