Contact for more project 09413991847

SUMMER TRAINING PROJECT REPORT

ON

�RELIANCE LIFE INSURANCE"

Submitted to

RAJASTHAN UNIVERSITY, Jaipur

In the partial fulfillment

Of the award of the degree of
BBA (Bachelor of Business Administration)

Project guide:- Submitted by:-

Ms. Mridula Mudgal Gauarv Khandelwal
Sr. Lecturer BBA Part III

Alwar Managemant Studies

North extension road Alwar

1
IET Groups of institutions

PREFACE

The liberalization of the Indian insurance sector has been

the subject of much heated debate for some years. The
policy makers where in the catch 22 situation wherein for
one they wanted competition, development and growth of
this insurance sector which is extremely essential for
channeling the investments in to the infrastructure sector.
At the other end the policy makers had the fears that the
insurance premium, which are substantial, would seep out
of the country; and wanted to have a cautious approach of
opening for foreign participation in the sector.

As one of the rare occurrences the entire debate was put

on the back burner and the IRDA saw the day of the light
thanks to the maturing polity emerging consensus among
factions of different political parties. Though some changes
and some restrictive clauses as regards to the foreign
participation were included the IRDA has opened the doors
for the private entry into insurance.

2
Whether the insurer is old or new, private or public,

expanding the market will present multitude of challenges

and opportunities. But the key issues, possible trends,

opportunities and challenges that insurance sector will

have still remains under the realms of the possibilities and

speculation. What is the likely impact of opening up India�s

insurance sector?

The large scale of operations, public sector bureaucracies

and cumbersome procedures hampers nationalized
insurers. Therefore, potential private entrants expect to
score in the areas of customer service, speed and
flexibility. They point out that their entry will mean better
products and choice for the consumer. The critics counterthat the benefit will be
slim, because new players will
concentrate on affluent, urban customers as foreign banks
did until recently. This seems to be a logical strategy. Startup
costs-such as those of setting up a conventional
distribution network-are large and high-end niches offer
better returns. However, the middle-market segment toohas great potential. Since
insurance is a volumes game.
Therefore, private insurers would be best served by a
middle-market approach, targeting customer segments
that are currently untapped

3
ACKNOWLEDGEMENT

I would like to thank my project guide Mr. Nitin Kataria ,

Sales Development Manager RELIANCE Life Insurance,
Alwar for guiding me through my summer internship and
research project. His encouragement, time and effort are
greatly appreciated.

I would like to thank Prof. Deepak Mishra, for supporting

me during this project and providing me an opportunity to
learn outside the class room. It was a truly wonderful
learning experience.

I would like to dedicate this project to my parents. Without

their help and constant support this project would not have
been possible.

Lastly I would like to thank all the respondents who offered

their opinions and suggestions through the survey that
was conducted by me in Alwar.

Once again my gratitude to the RELIANCE Life

insurance. For their kind co-operation.

4
DECLARATION

I VIKAS KHANDELWAL OF BBA III year of �Lords

international College� hereby declare that the summer
training report entitled �INSURANCE SECTOR� IN RELIANCE
LIFE INSURACNE is an original word and the same has not
been submitted to any other institute for the award of any
other degree.

Signature of

candidate

5
Gaurav Khandelwal

EXECUTIVE SUMMARY

In today�s corporate and competitive world, I find that

insurance sector has the maximum growth and potential
as compared to the other sectors. Insurance has the
maximum growth rate of 70-80% while as FMCG sector has
maximum 12-15% of growth rate. This growth potential
attracts me to enter in this sector and RELIANCE LIFE
INSURANCE has given me the opportunity to work and get
experience in highly competitive and enhancing sector.

�
The success story of good market share of different
market organizations depends upon the availability of
the product and services near to the customer, which
can be distributed through a distribution channel. In
Insurance sector, distribution channel includes only
agents or agency holders of the company. If a
company like RELIANCE LIFE INSURANCE, TATA AIG,
6
MAX etc have adequate agents in the market they
can capture big market as compared to the other
companies.

Agents are the only way for a company of Insurance sector

through which policies and benefits of the company can be
explained to the customer.

7
CHAPTER I

INDIAN INSURANCE
INDUSTRY
�AN OVERVIEW�

8
THE INSURANCE INDUSTRY IN INDIA

AN OVERVIEW

With the largest number of life insurance policies in force in

the world, Insurance happens to be a mega opportunity in
India. It�s a business growing at the rate of 15-20 per cent
annually and presently is of the order of Rs 1560.41 billion
(for the financial year 2006 � 2007). Together with banking
services, it adds about 7% to the country�s Gross Domestic
Product (GDP). The gross premium collection is nearly 2% of
GDP and funds available with LIC for investments are 8% of
the GDP.

Even so nearly 65% of the Indian population is without life

insurance cover while health insurance and non-life
insurance continues to be below international standards. A
large part of our population is also subject to weak social
security and pension systems with hardly any old age
income security

A well-developed and evolved insurance sector is needed for

economic development as it provides long term funds for
infrastructure development and strengthens the risk taking
ability of individuals. It is estimated that over the next ten
years India would require investments of the order of one
trillion US dollars.

9
HISTORICAL PERSPECTIVE

The history of life insurance in India dates back to 1818

when it was conceived as a means to provide for English
Widows. Interestingly in those days a higher premium was
charged for Indian lives than the non -Indian lives, as
Indian lives were considered more risky to cover. The
Bombay Mutual Life Insurance Society started its business
in 1870. It was the first company to charge the same
premium for both Indian and non-Indian lives.

The Oriental Assurance Company was established in 1880.

The General insurance business in India, on the other
hand, can trace its roots to Triton Insurance Company
Limited, the first general insurance company established
in the year 1850 in Calcutta by the British. Till the end of
the nineteenth century insurance business was almost
entirely in the hands of overseas companies.

Insurance regulation formally began in India with the

passing of the Life Insurance Companies Act of 1912 and
the Provident Fund Act of 1912. Several frauds during the
1920's and 1930's sullied insurance business in India. By
1938 there were 176 insurance companies.

10
The first comprehensive legislation was introduced with
the Insurance Act of 1938 that provided strict State Control
over the insurance business. The insurance business grew
at a faster pace after independence. Indian companies
strengthened their hold on this business but despite the
growth that was witnessed, insurance remained an urban
phenomenon.

The Government of India in 1956, brought together over

240 private life insurers and provident societies under one
nationalized monopoly corporation and Life Insurance
Corporation (LIC) was born. Nationalization was justified on
the grounds that it would create the much needed funds
for rapid industrialization. This was in conformity with the
Government's chosen path of State led planning and
development.

The non-life insurance business continued to thrive with

the private sector till 1972. Their operations were
restricted to organized trade and industry in large cities.
The general insurance industry was nationalized in 1972.
With this, nearly 107 insurers were amalgamated and
grouped into four companies-National Insurance
Company, New India Assurance Company, Oriental
Insurance Company and United India Insurance Company.

11
These were subsidiaries of the General Insurance
Company (GIC).

KEY MILESTONES

1912: The Indian Life Assurance Companies Act enacted as

the first statute to regulate the life insurance business.

1928: The Indian Insurance Companies Act enacted to

enable the government to collect statistical information
about both life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended by the

Insurance Act with the objective of protecting the interests of
the insuring public.

1956: 245 Indian and foreign insurers along with provident

societies were taken over by the central government and
nationalized. LIC was formed by an Act of Parliament-LIC Act
1956-with a capital contribution of Rs. 5 crore from the
Government of India.

12
INDUSTRY REFORMS

Reforms in the Insurance sector were initiated with the

passage of the IRDA Bill in Parliament in December 1999.
The IRDA since its incorporation as a statutory body in
April 2000 has fastidiously stuck to its schedule of framing
regulations and registering the private sector insurance
companies. Since being set up as an independent
statutory body the IRDA has put in a framework of globally
compatible regulations.

The other decision taken simultaneously to provide the

supporting systems to the insurance sector and in
particular the life insurance companies was the launch of
the IRDA online service for issue and renewal of licenses to
agents. The approval of institutions for imparting training
to agents has also ensured that the insurance companies

13
would have a trained workforce of insurance agents in
place to sell their products.

PRESENT SCENARIO - LIFE INSURANCE INDUSTRY IN INDIA

The life insurance industry in India grew by an impressive 47.38%, with

premium income at Rs. 1560.41 billion during the fiscal year 2006-2007.
Though the total volume of LIC's business increased in the last fiscal year
(2006-2007) compared to the previous one, its market share came down from
85.75% to 81.91%.

The 17 private insurers increased their market share from about 15% to
about 19% in a year's time. The figures for the first two months of the fiscal
year 2007-08 also speak of the growing share of the private insurers. The
share of LIC for this period has further come down to 75 percent, while the
private players have grabbed over 24 percent.

With the opening up of the insurance industry in India many foreign players
have entered the market. The restriction on these companies is that they are
not allowed to have more than a 26% stake in a company�s ownership.

Since the opening up of the insurance sector in 1999, foreign investments of

Rs. 8.7 billion have poured into the Indian market and 19 private life
insurance companies have been granted licenses.

14
Innovative products, smart marketing, and aggressive distribution have
enabled fledgling private insurance companies to sign up Indian customers
faster than anyone expected. Indians, who had always seen life insurance as
a tax saving device, are now suddenly turning to the private sector and
snapping up the new innovative products on offer. Some of these products
include investment plans with insurance and good returns (unit linked plans),
multi � purpose insurance plans, pension plans, child plans and money back
plans. (www.wikipedia.com)

CHAPTER II

15
 PROFILE OF
ORGANIGATION

INTRODUCTION TO THE COMPANY

COMPANY PROFILE OF RELIANCE LIFE INSURANCE

FOUNDER

Few men in history have made as dramatic a contribution

to their country�s economic fortunes as did the founder of
Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.

�
As with all great pioneers, there is more than one
unique way of describing the true genius of Dhirubhai:
The corporate visionary, the unmatched strategist, the
16
proud patriot, the leader of men, the architect of India�s
capital markets, the champion of shareholder interest.

�
But the role Dhirubhai cherished most was perhaps that
of India�s greatest wealth creator. In one lifetime, he
built, starting from the proverbial scratch, India�s largest
private sector enterprise.
�
When Dhirubhai embarked on his first business venture,
he had a seed capital of barely US$ 300 (around Rs
14,000). Over the next three and a half decades, he
converted this fledgling enterprise into a Rs 60,000
crore colossus�an achievement which earned Reliance
a place on the global Fortune 500 list, the first ever
Indian private company to do so.
�
Dhirubhai is widely regarded as the father of India�s
capital markets. In 1977, when Reliance Textile
Industries Limited first went public, the Indian stock
market was a place patronised by a small club of elite
investors which dabbled in a handful of stocks.
17
�
Undaunted, Dhirubhai managed to convince a large
number of first-time retail investors to participate in the
unfolding Reliance story and put their hard-earned
money in the Reliance Textile IPO, promising them, in
exchange for their trust, substantial return on their
investments. It was to be the start of one of great
stories of mutual respect and reciprocal gain in the
Indian markets.
�
Under Dhirubhai�s extraordinary vision and leadership,
Reliance scripted one of the greatest growth stories in
corporate history anywhere in the world, and went on to
become India�s largest private sector enterprise.
�
Through out this amazing journey, Dhirubhai always
kept the interests of the ordinary shareholder
uppermost in mind, in the process making millionaires
out of many of the initial investors in the Reliance stock,
and creating one of the world�s largest shareholder
families.
18
ABOUT RELIANCE

Reliance Life Insurance Company Limited is a part of Reliance Capital

Ltd. of the Reliance -Anil Dhirubhai Ambani Group. Reliance Capital is
one of India�s leading private sector financial services companies, and
ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital has interests in
asset management and mutual funds, stock broking, life and general
insurance, proprietary investments, private equity and other activities
in financial services.

�
Reliance Capital Limited (RCL) is a Non-Banking Financial Company
(NBFC) registered with the Reserve Bank of India under section 45IA
of the Reserve Bank of India Act, 1934.
�
Reliance Capital sees immense potential in the rapidly growing
financial services sector in India and aims to become a dominant
player in this industry and offer fully integrated financial services.
�
Reliance Life Insurance is another step forward for Reliance Capital
Limited to offer need based Life Insurance solutions to individuals
and Corporates.
19
CORPORATE OBJECTIVE

At Reliance Life Insurance, we strongly believe that as life is different at

every stage, life insurance must offer flexibility and choice to go with that
stage. We are fully prepared and committed to guide you on insurance
products and services through our well-trained advisors, backed by
competent marketing and customer services, in the best possible way.

�
It is our aim to become one of the top private life insurance
companies in India and to become a cornerstone of RLI integrated
financial services business in India.
20
CORPORATE MISSION

�
�To set the standard in helping our customers manage their financial
future�.
BELOW ARE FEW OF THE PLANS THAT ARE OFFERED BY
RELIANCE LIFE INSURANCE

INSURANCE PLANS AVAILABLE

1. Products (Individual Plans)

Savings (Endowment)
2.
Reliance Endowment Plan
(formerly Divya Shree)
3.
Reliance Special Endowment Plan
(formerly Subha Shree)
4.
Reliance Cash Flow Plan
(formerly Dhana Shree)
5.
Reliance Child Plan
(formerly Yuva Shree)
6.
Reliance Whole Life Plan
(formerly Nithya Shree)
Pensions

21
7.
Reliance Golden Years Plan
(formerly Bhagya Shree)
Investments

8.
Reliance Market Return Plan
(formerly Kanaka Shree)
9. Risk / Protection
10. Reliance Term Plan
(formerly Raksha Shree)
Products (Group / Corporate Plans)

11. Risk (Protection)

Reliance Group Term Assurance Policy
(formerly Group Term Assurance Policy)

Reliance EDLI Scheme

(formerly EDLI Scheme)

12.Pensions

a.
Reliance Group Gratuity Policy
(formerly Group Gratuity Policy)
b.
Reliance Group Superannuation Policy
(formerly Group Superannuation Policy)
13.Reliance Money Guarantee Plan

22
Tax Benefits

INCOME TAX
SECTION
GROSS ANNUAL
SALARY
HOW MUCH
TAX CAN YOU
SAVE?
HDFC STANDARD
LIFE PLANS
Sec. 80C Across All income
Slabs
Upto Rs. 33,990
saved on
investment of
Rs. 1,00,000.
All the life insurance
plans.
Sec. 80 CCC Across all income
slabs.
Upto Rs. 33,990
saved on
Investment of
Rs.1,00,000.
All the pension plans.
Sec. 80 D Across all income
slabs
Upto Rs. 3,399
saved on
Investment of
Rs. 10,000.
All the health
insurance riders
available with the
conventional plans.
TOTAL SAVINGS
POSSIBLE
Rs37,389
Rs. 33,990 under Sec. 80C and under Sec. 80 CCC , Rs.3,399
under Sec. 80 D, calculated for a male with gross annual
income
exceeding Rs. 10,00,000.
Sec. 10 (10)D Under Sec. 10(10D), the benefits you receive are completely
tax-free, subject to the conditions laid down therein.

23
2.2 OTHER COMPETITIORS
M
MMAJOR PLA
AJOR PLAAJOR PLAYERS IN
YERS INYERS IN THE I
THE ITHE INSUR
NSURNSURAN
ANANCE IN
CE INCE INDUSTR
DUSTRDUSTRY
YY IN
INININ
ININDIA
DIADIA

� Life Insurance Corporation of India (LIC)

Life Insurance Corporation of India (LIC) was established
on 1 September 1956 to spread the message of life
insurance in the country and mobilise people�s savings for
nation-building activities. LIC with its central office in
Mumbai and seven zonal offices at Mumbai, Calcutta,
Delhi, Chennai, Hyderabad, Kanpur and Bhopal, operates
through 100 divisional offices in important cities and 2,048
branch offices. LIC has 5.59 lakh active agents spread over
the country.

The Corporation also transacts business abroad and has

offices in Fiji, Mauritius and United Kingdom. LIC is
associated with joint ventures abroad in the field of
insurance, namely, Ken-India Assurance Company Limited,

24
Nairobi; United Oriental Assurance Company Limited,
Kuala Lumpur; and Life Insurance Corporation
(International), E.C. Bahrain. It has also entered into an
agreement with the Sun Life (UK) for marketing unit linked
life insurance and pension policies in U.K.

In 1995-96, LIC had a total income from premium and

investments of $ 5 Billion while GIC recorded a net
premium of $ 1.3 Billion. During the last 15 years, LIC's
income grew at a healthy average of 10 per cent as
against the industry's 6.7 per cent growth in the rest of
Asia (3.4 per cent in Europe, 1.4 per cent in the US).

LIC has even provided insurance cover to five million

people living below the poverty line, with 50 per cent
subsidy in the premium rates. LIC's claims settlement ratio
at 95 per cent and GIC's at 74 per cent are higher than
that of global average of 40 per cent. Compounded annual
growth rate for Life insurance business has been 19.22 per
cent per annum

� General Insurance Corporation of India (GIC)

25
The general insurance industry in India was nationalized and a
government company known as General Insurance Corporation of India
(GIC) was formed by the Central Government in November 1972. With
effect from 1 January 1973 the erstwhile 107 Indian and foreign
insurers which were operating in the country prior to nationalization,
were grouped into four operating companies, namely, (i) National
Insurance Company Limited; (ii) New India Assurance Company
Limited; (iii) Oriental Insurance Company Limited; and (iv) United India
Insurance Company Limited. (However, with effect from Dec'2000,
these subsidiaries have been de-linked from the parent company and
made as independent insurance companies). All the above four
subsidiaries of GIC operate all over the country competing with one
another and underwriting various classes of general insurance
business except for aviation insurance of national airlines and crop
insurance which is handled by the GIC.

Besides the domestic market, the industry is presently operating in 17

countries directly through branches or agencies and in 14 countries
through subsidiary and associate companies.

IN ADDITION TO ABOVE STATE INSURERS THE

FOLLOWING HAVE BEEN PERMITTED TO ENTER INTO
INSURANCE BUSINESS:

26
The introduction of private players in the industry has added to the colors
in the dull industry. The initiatives taken by the private players are very
competitive and have given immense competition to the on time
monopoly of the market LIC. Since the advent of the private players in
the market the industry has seen new and innovative steps taken by the
players in this sector. The new players have improved the service quality
of the insurance. As a result LIC down the years have seen the declining
phase in its career. The market share was distributed among the private
players. Though LIC still holds the 75% of the insurance sector but the
upcoming natures of these private players are enough to give more
competition to LIC in the near future. LIC market share has decreased
from 95% (2002-03) to 82 %( 2004-05).

1. HDFC Standard Life Insurance Company Ltd.

HDFC Standard Life Insurance Company Ltd. is one of India�s leading
private life insurance companies, which offers a range of individual and
group insurance solutions. It is a joint venture between Housing
Development Finance Corporation Limited (HDFC Ltd.), India�s leading
housing finance institution and The Standard Life Assurance Company, a
leading provider of financial services from the United Kingdom. Their

27
cumulative premium income, including the first year premiums and
renewal premiums is Rs. 672.3 for the financial year, Apr-Nov 2005. They
have managed to cover over 11,00,000 individuals out of which over
3,40,000 lives have been covered through our group business tie-ups.

2. Max New York Life Insurance Co. Ltd.

Max New York Life Insurance Company Limited is a joint venture that
brings together two large forces -Max India Limited, a multi-business
corporate, together with New York Life International, a global expert in
life insurance. With their various Products and Riders, there are more
than 400 product combinations to choose from. They have a national
presence with a network of 57 offices in 37 cities across India.

3. ICICI Prudential Life Insurance Company

Ltd.
ICICI Prudential Life Insurance Company is a joint venture between
ICICI Bank, a premier financial powerhouse and Prudential plc, a leading
international financial services group headquartered in the United
Kingdom. ICICI Prudential was amongst the first private sector insurance
companies to begin operations in December 2000 after receiving approval

28
from Insurance Regulatory Development Authority (IRDA). The
company has a network of about 56,000 advisors; as well as 7 banc
assurance and 150 corporate agent tie-ups.

4. Om Kotak Mahindra Life Insurance Co.

Ltd.
Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint
venture between Kotak Mahindra Bank Ltd. (KMBL), and
Old Mutual plc.

5.Birla Sun Life Insurance Company Ltd.

Birla Sun Life Insurance Company is a joint venture

between Aditya Birla Group and Sun Life financial Services
of Canada.

.
Tata AIG Life Insurance Company Ltd.

.
SBI Life Insurance Company Limited

29
.
ING Vysya Life Insurance Company Private Limited

.
Allianz Bajaj Life Insurance Company Ltd.

.
Metlife India Insurance Company Pvt. Ltd.

.
AMP SANMAR Assurance Company Ltd.

.
Dabur CGU Life Insurance Company Pvt. Ltd.

1. Royal Sundaram Alliance Insurance Company

The joint venture bringing together Royal & Sun Alliance
Insurance and Sundaram Finance Limited started its
operations from March 2001. The company is Head
Quartered at Chennai, and has two Regional Offices, one
at Mumbai and another one at New Delhi.

2. Bajaj Allianz General Insurance Company Limited

30
Bajaj Allianz General Insurance Company Limited is a joint venture
between Bajaj Auto Limited and Allianz AG of Germany. Both enjoy a
reputation of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and

Development Authority (IRDA) certificate of Registration (R3) on May
2nd, 2001 to conduct General Insurance business (including Health
Insurance business) in India. The Company has an authorized and paid up
capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining 26% is
held by Allianz, AG, Germany.

3. ICICI Lombard General Insurance Company Limited

ICICI Lombard General Insurance Company Limited is a
joint venture between ICICI Bank Limited and the US-based
$ 26 billion Fairfax Financial Holdings Limited. ICICI Bank is
India's second largest bank, while Fairfax Financial
Holdings is a diversified financial corporate engaged in

31
general insurance, reinsurance, insurance claims

management and investment management.

Lombard Canada Ltd, a group company of Fairfax Financial
Holdings Limited, is one of Canada's oldest property and
casualty insurers. ICICI Lombard General Insurance
Company received regulatory approvals to commence
general insurance business in August 2001.

4. Cholamandalam General Insurance Company Ltd.

Cholamandalam MS General Insurance Company Limited
(Chola-MS) is a joint venture of the Murugappa Group &
Mitsui Sumitomo.

32
Chola-MS commenced operations in October 2002 and has
issued more than 1.4 lakh policies in its first calendar year
of operations. The company has a pan-Indian presence with
offices in Chennai, Hyderabad, Bangalore, Kochi, Coimbatore,
Mumbai, Pune, Indore, Ahmedabad, Delhi, Chandigarh,
Kolkata and Vizag.

5. TATA AIG General Insurance Company Ltd.

Tata AIG General Insurance Company Ltd. is a joint venture
company, formed from the Tata Group and American
International Group, Inc. (AIG). Tata AIG combines the
strength and integrity of the Tata Group with AIG's
international expertise and financial strength. The Tata
Group holds 74 per cent stake in the two insurance
ventures while AIG holds the balance 26 per cent stake.

Tata AIG General Insurance Company, which started its

operations in India on January 22, 2001, offers the
complete range of insurance for automobile, home,
personal accident, travel, energy, marine, property and
casualty, as well as several specialized financial lines.

33
2.3 Reliance Policies
(1) Reliance Children Plans
What could make you happier than knowing, that your
child's future is secure? Nothing, we suppose. Which is
why, Reliance Life Insurance brings to you Reliance Secure
Child Plan, a unit-linked Insurance Plan, that gives you the
freedom to enjoy today with your child, because histomorrow is in safe hands.

34
� Do you see your child becoming a trailblazer?
�
Will they create the ultimate symphony or give sports
a new dimension?
Our children may just be the ones to end the arms raceand wipe out poverty from
the face of the Earth. But for
them to be able to aim for the skies, YOU NEED TO ACT
NOW!

Introducing Reliance Secure Child Plan - a unique lifeinsurance cum savings plan.
secure the future of your
child.

Key Features
Insurance cover on the life of child

Your child is completely protected - we will

continue to pay the premiums even if you are not
alive
Life time income to child in the event of disability
Return Shield option to protect your investment
returns
Liquidity in the form of partial withdrawals
Capital guarantee available on maturity and on
death of the child for basic and top-up premiums
Option to package with Accidental Death and Total
and Permanent Disablement Rider, Critical
Conditions Rider and Term Life Insurance Benefit
Rider.
(2)Reliance Health + Wealth Policy
UNDER THIS PLAN THE INVESTMENT RISK IN THE
INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

35
There are times when late working hours take precedence
over your health check-ups. And there are times when a
visit to the doctor seems more important than dividends
on your shares. In the rat race to make money, we often
forget to take care of ourselves.

We understand this predicament. Here is a plan that will

ensure that your wealth keeps increasing constantly and
yet your health does not take a backseat. The Reliance
Wealth Health Plan. A plan that gives you the benefits of
wealth bhi. health bhi.

Life changes. And as it does, so do your priorities. After all,

the circumstances of your life can determine the type of
health coverage you need.

India has made rapid strides in the health sector. Since

Independence, life expectancy has gone up markedly and
survival rates have also increased, still critical health
issues remain. Infectious diseases continue to claim a
large number of lives.

Reliance Wealth + Health Plan, a health insurance plan

underwritten by Reliance Life Insurance Company Limited,
is designed to work in conjunction with contributions
towards savings.

Key Feature
A Unit Linked plan with Unique Savings Component

Twin benefit of market linked return and health

protection
Choose from two different plan options
Flexibility to take care of your family�s health
Flexibility to switch between funds / plan options
Option to pay Top-ups
(3) Reliance Pension Policy
36
UNDER THIS PLAN THE INVESTMENT RISK IN THE
INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

Retirement means different things to different people,

while some want to relax and take a trip around the world,
some want to start up a venture of their own, and pursue a
dream harnessed for years. The power to make your
autumn years special lies only with you. The RelianceSuper Golden Years Plan gives
you the power and the right
kind of solution - A retirement plan that allows you to save
systematically and generate the much-needed corpus to
make your olden years look golden.

Key Features � Reliance Pension Policy :

Invest systematically and secure your golden years

A flexible unit-linked pension product that is

different from traditional life insurance products
with Vesting Age between 45 & 70 years
Eight different investment funds to choose from
Flexibility to switch between funds
Option to pay Regular, Single as well as Top-up
premiums
Flexibility to advance / extend your Vesting Age
Tax free commutation up to one third of Fund Value
at Vesting Age
37
(4) Reliance Whole life insurance policy
You�ve always loved your family. As a loving person you
want to be rest assured that they will be happy, even if
something were to happen to you. With Reliance Whole
Life Plan you can be sure that your family will receive that
timely financial support they need.

Go ahead, live your today to the fullest, without a worry

about tomorrow.

Key Features
Insurance protection till age 85

Choice of extending your insurance coverage till

age 99
Convenient Premium Payment Term
Wealth creation through bonus additions
More value for your money by way of High Sum
Assured Rebate Get Sum Assured plus Bonuses in
case of your unfortunate death
Option to add two Riders � Critical Illness and
Accidental Death Benefit and Total and Permanent
Disablement Rider
Policy Loan available after three full years premium
payment
38
CHAPTER III
OBJECTIVES OF STUDY

The main of the present study of is accomplish the

following objective.

39
.
Proper understanding and analysis of life
insurance industry.

.
To know about brand awareness of Kotak Life
Insurance and customer�s preference about
Kotak Life Insurance.

.
According the market survey come know about
how much potential of insurance market in our
city.

.
And base on analysis of the result thus obtained
make a report on that research.

.
Training aims at recruiting maximum number of
Life Advisors and to Sell the maximum policies
for the company and bring the business for the
company which ever is going at the particular
point of time.

.
As the Kotak Life Insurance well reputed
company in India it�s great chance for me to
observed different products launch by other
competitor companies like ICICI prudential, Bajaj
alliance ,LIC, Max New York life etc. In all, it is to
understand the overall working of the Life
insurance sector.

.
The objective behind the project is as follows:

.
To find the right candidate.

40
.
To about their family background, occupation,
social relation, Qualification, Age.

CHAPTER IV

RESEARCH
METHODOLOGY

41
RESEARCH METHODOLOGY
TITLE:

To determine customer-buying behavior with a focus on market

segmentation for Reliance Life Insurance.

�
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying
the buying pattern in the insurance industry with a special focus on
Reliance life Insurance. The various segments of the markets divided in
terms of Insurance Needs, Age groups , Satisfaction levels etc will also
studied.

OBJECTIVE
Objective One

�
To determine reasons behind opting for an insurance.
�
To provide the company with information of customer's Insurance
policy if they have any and reasons for opting for that particular
policies.
42
.
To know the most preferred policy.

Objective Two

�
To determine customers perception towards private insurance
companies and their expectation form private insurance companies.
�
To determine the feedback on services provided by any other
insurance agent.
�
To study the types of benefits provided by insurance services.
�
To determine the use of Internet for valuable information and
decision-making process.
SCOPE OF THE STUDY

A big boom has been witnessed in Insurance Industry in recent times. A

large number of new players have entered the market and are vying to
gain market share in this rapidly improving market. The study deals with
Reliance in focus and the various segments that it caters to. The study
then goes on to evaluate and analyse the findings so as to present a clear
picture of trends in the Insurance sector.

43
SIGNIFICANCE OF THE STUDY

SIGNIFICANCE TO THE INDUSTRY :

This is a limited study which takes into consideration the responses of 100
people. This data can be explorated to take in the trends across the
industry. The significance for the industry lies in studying these trends
that emerge from the study. It is a rapiddly changing and evolving sector.
People are only beginning to wake up to it�s vast possibilities. A study like
this can attempt to guide the future of the industry based on current
trends.

SIGNIFICANE FOR THE RESEARCHER :

To facilitate and provide all the useful informtaion of the studt, the
company, the insurance industry and also provide marketing ways,
methods of reliance life insurance.

RESEARCH DESIGN

� NON-PROBABILITY
44
�
EXPLORATORY & DISCRIPTIVE EXPERIMENTAL
RESEARCH
The research is primarily both exploratory as well as descriptive in nature.

The sources of information are both primary & secondary.

A well-structured questionnaire was prepared and personal interviews
were conducted to collect the customer�s perception and buying behavior,
through this questionnaire.

SAMPLING METHODOLOGY
SamplingTechnique:

Initially, a rough draft was prepared keeping in mind the objective of the
research. A pilot study was done in order to know the accuracy of the
Questionnaire. The final Questionnaire was arrived only after certain
important changes were done. Thus my sampling came out to be
judemental and convinent

Sampling Unit:

The respondants who were asked to fill out questionnaires are the
sampling units. These comprise of employees of MNCs, Govt.
Employees, Self Employeds etc.

45
Sample size:

The sample size was restricted to only 100, which comprised of mainly
peoples from different regions of Delhi due to time constraints.

Sampling Area :

The area of the research was New Delhi, India.

LIMITATIONS OF THE RESEARCH

1. The research is confined to a certain parts of Delhi and does not

necessarily shows a pattern applicable to all of Country.
2. Some respondents were reluctant to divulge personal information
which can affect the validity of all responses.
3. In a rapidly changing industry, analysis on one day or in one
segment can change very quickly. The environmental changes are vital
to be considered in order to assimilate the findings.
46
MARKETING STRATREGIES OF THE COMPANY

�
SOME OF THE STRATEGIES ADOPTED BY RELIANCE
LIFE INSURANCE COMPANY.
Reliance Life Insurance plans to tap Reliance Communications' 2.5-crore
telephony subscriber base to market its products.

The company is considering a series of options to leverage its relationship

with Reliance Communications.

However, a joint product or a co-branded solution would require approval

from the Insurance Regulatory and Development Authority

Customers of R World, the information and entertainment portal of

Reliance Communications, would also be able to pay premiums through a
bank account, provided the bank is listed on the network.

Reliance Life Insurance officials, however, offered no comment when

asked whether there would be an arrangement for payment of commission
to Reliance Communications.

47
As an alternative channel for distribution, insurance companies usually tie
up with banks. In the case of banc assurance, where there is a corporate
agency tie-up, the commission could range from 5 per cent to 40 per cent
of first-year premium depending on the commission loaded on to the
product at the time of registration with IRDA.

48
CHAPTER V

RESULT ANALYSIS
&
INTERPRETATION

49
DATA ANALYSIS & INTERPRETATION

.
DATA GIVES PREFERENCE OF RESPONDENTS OF INSURANCE
COMPANIES

COMPANY�S NAME NO.OF

RESPONDENT SHARE (%)
L.I.C. 78 78
RELIANCE LIFE
INSURANCE 3 3
ICICI PRUDENTIAL 10 10
SBI LIFE 7 7
HDFC 2 2
TOTAL 100 100

78
10
LIC
REL
ICICI
SBI
HDFC

INTERPRETATION

.
78% of the people contacted prefer LIC policy to any other and
therefore it is ranked no.1 by that percent of respondents.

50
.
DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY
RESPONDENTS

BENEFITS NO.OF
RESPONDENTS SHARE (%)
Cover Future Uncertainty 55 55
Tax Deductions 20 20
Future Investment 25 25
TOTAL 100 100

55%
20%
25%
Cover Future
Uncertainty
Tax Deductions
Future Investment
INTERPRETATION

.
55% of the respondents believe that covering future uncertainty
is the biggest benefit of an insurance policy.

51
.
Whereas, 20% and 25% of them believe that the other benefits
are Tax deduction and future investments respectively.

.
DATA PROVIDES FEATURES OF INSURANCE POLICY THAT
ATTRACTED RESPONDENTS

FEATURE NO.OF
RESPONDENTS
SHARE (%)
Money Back Guarantee 15 15
Larger Risk Coverance 37 37
Easy Access to Agents 7 7
Low Premium 30 30
Company�s Reputation 11 11
TOTAL 100 100

FEATURES OF INSURANCE POLICY

15%
37%
7%
11%
30%
MONEY BACK
GUAARENTEE
LARGER RISK
COVERANCE
EASY ACCESS TO
AGENTS
LOW PREMIUM
REPUTATION OF
COMPANY
INTERPRETATION

52
.
Majority of the respondent (37%) found Larger risk coverance
as the most attracted feature of the all.

53
.
DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE
RESPONDENTS

POLICY TYPE NO. OF

RESPONDENTS
SHARE (%)
LIFE POLICY 75 75
NON LIFE POLICY 25 25
BOTH 45 45

NATURE OF POLICY
75
25
45
LIFE
POLICY
NON LIFE
POLICY
BOTH
INTERPRETATION

.
75% of the respondents have Life Insurance Policy while 45% have
both. (The % is calculated out of 280 positive response)

54
81 81
.
DATA GIVES PEOPLE PERCEPTION ABOUT INSURANCE

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
A saving tool 81 81%
A tax saving device 74 74%
A tool to protect your family 100 100%

100

SAVING
TOOL
TAX SAVING
TOOL
FAMILY
INTERPRETATION

�
81% of the respondents have perception of Insurance being a
saving tool.
�
And 74% of the respondents have perception of Insurance being a
tax saving device.
�
But 100% of the respondents are with the view that Insurance is a
tool to protect your family.
55

74
.
DATA SHOWS PEOPLES HAVING INSURANCE

70%
30%
Yes
No

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Yes 70 70%
No 30 30%
Total 100 100%

INTERPRETATION

56
�
Of the sample size of 400 surveyed respondents 70% of the
respondents are having Insurance policy.
�
30% of the respondents are either not having any Insurance policy
at present or their policy is already matured.
�
And at present 100% of the respondents are with the view that
Insurance is a tool to protect your family.
.
DATA SHOWS BUYING PROCESS OF THE PEOPLE

BUYING PROCESS NO. OF

RESPONDENTS
SHARE (%)
Customer approachedInsurance company/Agent
45 45%
Company/agent approached
customer
55 555
Total 100 100%

55%
45%
Customer approached Insurance company/Agent
Company/agent approached customer

57
INTERPRETATION

�
44.5% of the respondents approached the Insurance Company /
Agent.
�
Whereas, 55.5% of the respondents were approached by the
Company /Agent.
58
.
DATA SHOWS REASONS BEHIND FOR INSURANCE

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Tax saving 80 80%
Saving / Investment 80 80.%
Family protection 100 100%

100

80
80

Slice 1

Slice 2
Slice 3
INTERPRETATION

�
80.71% of the Respondents opted for Insurance for tax saving
benefits.
�
80.71% of the Respondents opted for saving / Investments.
�
But all of them, i.e. 100% of the respondents have opted for
insurance for their family protection.
59
.
DATA SHOWS SATISFACTION OF RESPONDENTS WITH
RESPECT TO POLICY

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Satisfied 60 60%
Not satisfied 40 40%
Not Responded 0 0.0%
Total 100 100%

0%

40%
60%

Satisfied

Not satisfied
Not Responded
INTERPRETATION

�
60% of the respondents are more or less satisfied with their
existing policy.
�
40% of the respondents are not satisfied with their existing policy.
�
In this case all of those who have taken a policy have responded.
60
.
DATA SHOWS SATISFACTION OF +RESPONDENTS WITH
RESPECT TO SERVICE AGENT

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Satisfied 45 45%
Not satisfied 55 55%
Not Responded 0 0.0%
Total 100 100%

55.00%
45.00%
Satisfied

Not satisfied
INTERPRETATION

�
45% of the respondents are satisfied with their existing service
agent.
�
55% of the respondents are not satisfied with their existing
insurance agent.
61
� All of those who have taken a policy have responded.
62
.
DATA SHOWS NUMBER OF RESPONDENTS PAYING TAX

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Paying tax 100 100%
Not paying tax -0%
Total 100 100%

0%

100%

Paying tax Not paying tax

INTERPRETATION

�
Of the sample size of 400 respondents, all the respondents are
paying tax.
63
.
DATA SHOWS RESPONDENT�S INVESTMENTS FOR TAX
SAVING

INVESTMENTS NO. OF
RESPONDENTS
SHARE (%)
LIC 51 51%
NSC 33 33%
Bonds 32 32%
PPF 25 25%
PF 21 21%
EPF 11 11%

33
32
25
21
11
51
LIC NSC BOND PPF PF EPF
INTERPRETATION

�
51% of the respondents save their tax by investing in LIC, which is
the highest among all Investment. This shows that most people for
getting taxes benefits invest in LIC.
�
33.25% of the respondents do their tax saving by investing in NSC.
64
�
32.25% of the respondents to their tax saving by investing in
bonds.
.
DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST
FORM OF INVESTMENT FOR SECURING THEIR FUTURE

NO. OF
RESPONDENTS
SHARE (%)
Fixed Assets 75 75%
Bank deposits 11 11%
Jewellery 25 25%
Securities i.e. bonds, MFs 40. 40%
Shares 10 10%
Insurance 70 70%

Fixed Assets
Bank deposits
Cash &
Jewellery
Securities i.e.
bonds, MFs
Shares
Insurance
INTERPRETATION

�
75.25% of the respondents as with the view that Fixed Assets is the
best form of investment for securing their future.

11
25 40
10
70
75
65
�
70.5% of the respondents are with the perception that Insurance is
the best form of investment for securing their future, which is one
of the highest and this shows that insurance is an important key for
securing your future.
.
DATA SHOWS WHAT PEOPLE INTENT TO GAIN FROM THEIR
INVESTMENT

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Saving & Returns 100 100%
Security 90 90%
Tax benefits 71. 71.%

90
71
100
Saving & Returns Security Tax benefits
66
INTERPRETATION

�
100% of the respondents intent to gain saving and returns from
their investment.
�
90% of the respondent�s intent to gain security from their
investments.
�
Whereas, 71.75% of the respondent�s intent to gain tax benefits
from their investments.
.
DATA GIVES PEOPLE�S PERCEPTION ON APPROPRIATE AGE
FOR BUYING INSURANCE

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
After 25 years 29 29%
After 35 years 10 10%
After 45 years 0 0%
Anytime 60 60%

67
29%
10.10% 60.61%
29%
10.10% 60.61%
0%

After 25 years

After 35 years
After 45 years
Anytime
INTERPRETATION

�
29% of the respondents are with the view that insurance should be
bought after the age of 25 years.
�
10.5% of the respondents are with the view that insurance should
be buyed after the age of 35 years.
�
Whereas, 60.5% of the respondents are with the view that buying
of insurance do not have any thing to do with age i.e. there is no
age limitations. It can be purchased any time according to the
need.
68
.
DATA SHOWS PEOPLE OPINION ABOUT INDIAN INSURANCE
COMPANIES

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Rigid plans 67 67%
Non user friendly 29 29%
Unsatisfactory services 26 26%
Non Aggressive 35 35%
Satisfactory 24 24%
Good 10 10%
Very good 0 0%

3
24
10 0
26 29
Inflexible plans
Unsatisfactory services
Satisfactory
Very good
Non user friendly
Non Aggressive
Good

INTERPRETATION

69
�
67% of the respondents have the opinion that Indian Insurance
Companies have Rigid plans.
�
29.5% feel that Indian Insurance companies are Non-user friendly.
�
26.5% feel that services of Indian Insurance companies are
Unsatisfactory.
�
35.75% of the respondents are with the view that Indian Insurance
companies are Non-aggressive.
�
24% of the respondents feel that products and services of Indian
Insurance companies is Satisfactory.
�
Whereas only 10.25% feel that it is Good enough.
�
And according to the data, no single person has felt that it is very
good.
70
.
DATA SHOWS WHAT PEOPLE WOULD LOOK FOR IN AN
INSURANCE COMPANY

RESPONSE NO. OF
RESPONDENT
S
SHARE (%)
A trusted name 82 82%
Friendly service &
responsiveness
71 71%
Good plans 81 81%
Accessibility 49 49%

71
81
49
82
A trusted name
Friendly service & responsiveness
Good plans
Accessibility
INTERPRETATION

� 82% customers look for a Trusted name in a company for

insurance.

� 81.5% customers look for a good plan in a company for insurance.

71
�
Friendly service & responsiveness and Accessibility are also
important factors looked by customers in a company.
�
DATA SHOWS PEOPLE PLANNING FOR NEW INVESTMENTS
RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Planning 87 87%
Not planning 13 13%
Total 100 100%

13.0%
87.0%

Planning

Not planning
INTERPRETATION

�
Only 12.5% of the customers contacted are not planning for new
investments presently.
72
� Whereas, 87.5% of the customers are still planning for new
investments this can be a great potential for Reliance Life
Insurance to take them on their favor.

73
.
DATA SHOWS PEOPLE INTERESTED IN GOING FOR
INSURANCE IF A SERVICE PROVIDER AWAY FROM THE CITY
OFFERS BETTER SERVICE & PRODUCTS

RESPONSE NO. OF
RESPONDENTS
SHARE (%)
Yes 43 43%
No 44 44%
Uncertain 13 13%
Total 100 100%

43%
44%
13%
Yes No Uncertain
INTERPRETATION

The interested customers i.e. 43% are ready to go for insurance even
away from a city if services and products are worthwhile, which again
is a good prospect (potential) for Reliance Life Insurance to take them
on their favor.

74
CHAPTER VI
CONCLUSION

CONCLUSION

75
Our exhaustive research in the field of Life Insurance threw
up some interesting trends which can be seen in the above
analysis. A general impression that we gathered during
Data collection was the immense awareness and
knowledge among people about various companies and
their insurance products. People are beginning to look
beyond LIC for their insurance needs and are willing to
trust private players with their hard earned money.

People in general have been impression by the marketing

and advertising campaigns of insurance companies. A high
penetration of print , radio and Television ad campaigns
over the years is beginning to have it�s impact now.

The general satisfaction levels among public with regards

to policy and agents still requires improvement. But
therein lays the opportunity for a relative new comer like
ING. LIC has never been known for prompt service or
customer oriented methods and Reliance can build on
these factors.

76
CHAPTER VII
SUGGESTION

Suggestion

77
�
According the survey only 42% people are
insured in Alwar so reaming other part is
potential for insurance sector.
�
Among that 42% people who having
insurance, they have insurance 40% for self
28%for spouse 21% for children and 18% for
their parents and 11% for all family
member, also its very help full for insurance
sector so they should take necessary step
for capture this potential.
�
Only 42% people having insurance in Alwar
in that 42% there are 82 % people are under
insured and other 18% people are fully
insured according to their income so that is
also plus point for insurance sector to
capture the market
78
CHAPTER VIII
QUESTIONNAIRE

QUESTIONNAIRE

79
1. ARE YOU EMPLOYED?
YES NO
If YES, only then proceed

2. DO YOU HAVE ANY INSURANCE POLICY?

YES NO

3. WHICH INSURANCE POLICY DO YOU HAVE?

LIFE
NON-LIFE BOTH

4.
WHICH CO�S INSURANCE POLICY YOU PREFER
THE MOST? (RANK THEM)
a) LIC
b) ICICIPRUDENTIAL
c) SBI LIFE INSURANCE
d) ING VYSYA LIFE

e) RELIANCE LIFE INSURANCE

f) TATA AIG LIFE

g) ANY OTHER ________( Specify)

5.
FOR HOW MANY YEARS DO YOU HAVE
INSURANCE POLICY? (Please Tick)
a) <5Yrs b) 5-10 Yrs c) 10-15 Yrs d) Any
Other______
(Specify)

80
6.
WHAT DO YOU THINK ARE THE BENEFITS OF
INSURANCE COVER?
(RANK THEM)

a) COVER FUTURE UNCERTAINIT

b) TAX DEDUCTIONS
c) FUTURE INVESTMENT
d) ANY OTHER _________ (Specify)

7.
WHICH FEATURE OF YOUR POLICY ATTRACTED
YOU TO BUY IT?
(RANK THEM)
a) LOW PREMIUM

b) LARGER RISK COVERANCE

c) MONEY BACK GUARNTEE

d) REPUTATION OF COMPANY

e) EASY ACCESS TO AGENTS

f) ANY OTHER
_________ (Specify)

8. YOUR MONTHLY INCOME?

a)<4k b)4k-8k c)8k-12k d)12k-16k
e)Other_____(Specify)

9. DO YOU REALLY THINK INSURANCE POLICY

COVER IN TODAY�S SCENARIO IS NOT
ESSENTIAL?
81
10.
WHAT�S YOUR PERCEPTION ABOUT INSURANCE?
(RANK THEM)
a) A SAVING TOOL
b) A TAX SAVING DEVICE

c) A TOOL TO PROTECT FUTURE

11. HOW HAS/WOULD YOU BOUGHT/BUY ANINSURANCE?

a) CUSTOMER APPROCHED INSURANCE COs

b) INSURANCE COs APPROCHED CUSTOMER

12.
ARE YOU SATISFIED WITH THE POLICY?
a) SATISFIED SAVING TOOL
b) NOT SATISFIED
c) NOT RESPONDING

13.
ARE YOU SATISFIED WITH THE SERVICE AGENT?
a) SATISFIED SAVING TOOL
b) NOT SATISFIED

82
c) NOT RESPONDING

14 DO YOU PAY TAXES?

YES

NO

15. WHERE HAVE YOU INVESTED FOR TAX SAVING?

(RANK THEM)
a) LIC
b) NSC
c) BONDS
d) PPF
e) PF
f) EPF

16.WHICH IS THE BEST FORM OF INVESTMENTS?

(RANK THEM)
a) FIXED ASSETS
b) BANK DEPOSITS
c) JEWELLERY

d) SECURITIES, i.e. Bonds, MFs

e) SHARES
f) INSURANCE

83
84
 17. WHAT DO YOU INTENT TO GAIN FROM
INVESTMENTS?
a) SAVING & RETURNS
b) SECURITY
c) TAX BENIFITS

18. WHAT�S THE RIGHT AGE TO BUY INSURANCE?

a) AFTER 25 Yrs
b) AFTER 35 Yrs
c) AFTER 45 Yrs
d) ANYTIME

19.HOW WOULD YOU RATE INDIAN INSURANCE

COs?

a) RIGID PLANS
b) NON-USER FRIENDLY

c) UNSATISFATORY SREVICES

d) NON-AGGRESSIVE
e) SATISFACTORY
f) GOOD
g) VERY GOOD

85
20. ARE YOU PLANNING FOR NEW INVESTMENTS?
PLANNING

NOT PLANING

21. WOULD YOU GO FOR INSURANCE IF A SERVICE

PROVIDER AWAY FROM THE CITY OFFERS BETTER
SERVICE & PRODUCTS?
a) YES
b) NO
c) UNCERTAIN

THANK YOU

NAME:_________________________

ADDRESS:______________________

______________________________

OCCUPATION:___________________

86
 CHAPTER IX
BIBLIOGRAPHY

BIBLIOGRAPHY

87
1. BOOKS/MAGAZINES REFFERED:
.
STUDY GUIDE-PRINCILES & PRACTICES OF LIFE /
GENERALINSURANCE, by AIMA.

.
Books published by INSURANCE INSTITUTE OF INDIA

.
LIFE-INSURANCE, by Mc GILL

.
INSURANCEWATCH.

.
MONEYOUTLOOK.

2. WEBSITES REFFERED:
.
WWW.RELIANCELIFE.CO.IN

.WWW.CIFAINSURANCE.COM

.WWW.MONEYOUTLOOK.COM

.WWW.INSURANCE.IND.COM

3. REPORTS/ARTICLES REFFERED:
REPORT: ISSUES & CHALLENGES FACING THE INSURANCE
INDUSTRY�. Dec2005.
BRIEF PROFILE OF LIC, INDIA�Dec 2006.
REPORT: COPING WITH COMPETITION�Jan2007

88
THANK YOU

89