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IntroductIon
Was It Only a PrIntIngPress?
“Great, now it costs less to print my ideas.”
th w oh, howv, who oo o xpiv viw. th i:
“Whoa. Information can now get in the hands of the masses and not just theelite. There will be some sweeping societal changes that will come about nowthat printing is really cheap. What will they be and how can we capitalize?”
g which op w o h
mma
oci oio hbq oc eop?
S, Whih G A Y I?
W ci ii hioic o wih h v o oci i. Ohi i, i o h pii p, h oo bo, Fcboo, twi, yotb, liI h oh.
th Massiv chag?
eVeryOne i coicio ch “vbo c o vbo,”C shiwi. th 1.2 biio pop oi. th 4.8 biiocpho. tho b o oi o c. thi coic-iz hi i coicio ch c h ic o o i o (o h whipp,ih?), b i o i
h ch qio:
How oizio vov hii cio o xpoi hch oppoii?
dAndelIon
marketIng
HOW tO InCrease yOurOdds OF “gOIng VIral”
Your tIMe IS VAluAble.
WHy tOsPend ItHere.
th i
HuGe
icbw how o c oci i wh i iv o o. thi -Boo ibo h . th chh oci i i ocipo qi iiic.
Wha y wi wa awaywih is:
a b i o
•
ho chHow o o p
•
o i cioo hiv
Hi: i ivvs a w.
Dandelion Marketing: How to Increase Your Odds of “Going Viral”
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th iio job o i o iv w i ihow:“g h wo o.” I h o, w co i copioi i.B, “i h wo o” ipi h i i o o ho o vo.now, ic “vbo c o vbo,” h oc io “hvi h wo p.” thi i ipo hi. Wih h ch io o w io biio,i i ic o ow wh pop coi. B v bo h, pophv o ch choic ow h i h bco ch h o howh wi xci h choic.I hi w o, h b w o “hvi h wo p,” o ow, iwh o oi “o vi.”rbi hvi i h c, nOt h c, w w o o h wc o ic h iihoo o “vi io.” th o o hi h w co coo o ccopih hi, b h w h w c. th h bi o :
nobo bo hi h boi. I o oi o wohhi wih i co, h ip wi o p.
C “Iib” evio2.
m i o poib c o pop.O v cic v, o c
•
twm,shthi, o s o
Fi bo o o i..O ic v, o c civ coi o rvi F
•
( 2 o Cdm )o h wh h ih civi i pc i o o h,h h o i, bc i, p i.
m s B mo O3.
yo v ow- co pic-which p i oi o o h“vi io.” yo hv o c p poib.
Aagig y maig i ias h s sig h igh sa h “via i” gis, iv i ,wih a w.
lIke WHAt You’rereAdInG?
ClICk On any OF tHese ICOns tOsHare tHIs WItH a FrIend.
2
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Dandelion Marketing: How to Increase Your Odds of “Going Viral”
SpArkInG
tHe VIral InFernO
th v o oci i iv o h cpbii o xpi wih wi iiiiv iic co. Cobi h wih h c h o(1) o “hv o p” (2) co pic wh howh wi hpp; o coiz h h o o 1 o 2 bi iiv i ov.
I I ti o “thi li dio.”
aChi aowi, h viv o io qi h i w h b o (chp poc) i o h o w viv pop.mi iiiiv o v ii. I o , hoh, o ipi ow-co p io o iib vio o ic o oo i h vi io.
th dio mi C
th ch o oizio i o i c o i (b i1 po o 1000) h i cpb o pi oi o ow-co p.How covi. th’ wh i p x.so, i o o i c o dio mi, o wi w ohi bo h ix :kow h Co’ I1.evo I I mi2.B: F Ov loo3. ai mi dvop4.Hih F toc5.rpi Fbc loop6.
l’ bo ch o h wh h o ooizio.
Dandelion Marketing: How to Increase Your Odds of “Going Viral”
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tHInk lIke a
dAndelIon
StArt bYknoWInG tHeSeSIx eleMentSo dAndelIonMArketInG.
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