USING SYMBOLS IN YOUR PRESENTATION
(Presentation Skills)"Everything in life cannot be grasped by the logic-centered left brain."
Sometimes you need more than your own dynamicself to get your message across. Just standing thereand talking is not very creative and not much of astrategy. You might be a great speaker or thinkyou’re a great speaker, but don’t take any chancesthat you might miss reaching your audience.Especially if you’re giving out complex and/ortechnical information. To be as effective as possiblein your presentation, you will need unique tools tomotivate your audience and to implant the desire inthem to take the action you desire for them. A highlyeffective tool in any presentation is the use of SYMBOLS.A symbol, according to the American HeritageDictionary, is: "Something that represents somethingelse by association, resemblance or convention,especially a material object used to representsomething invisible." You see a red stop sign. Whatdo you do? You know. The reason humans created symbols in the firstplace, according to Carl Jung, was to try tounderstand human nature beyond language. In hisinvestigation of various, unrelated cultures, Jungfound a similarity in the images – or symbols – theydisplayed. Though fewer and less complex than theplethora of symbols we see in today’s culture, they