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Using Symbols in Your Presentation

Using Symbols in Your Presentation

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Published by terrygault
"Everything in life cannot be grasped by the logic-centered left brain." D.T.Suzuki

Sometimes you need more than your own dynamic self to get your message across. Just standing there and talking is not very creative and not much of a strategy. You might be a great speaker or think you’re a great speaker, but don’t take any chances that you might miss reaching your audience. Especially if you’re giving out complex and/or technical information. To be as effective as possible in your presentation, you will need unique tools to motivate your audience and to implant the desire in them to take the action you desire for them. A highly effective tool in any presentation is the use of SYMBOLS.
"Everything in life cannot be grasped by the logic-centered left brain." D.T.Suzuki

Sometimes you need more than your own dynamic self to get your message across. Just standing there and talking is not very creative and not much of a strategy. You might be a great speaker or think you’re a great speaker, but don’t take any chances that you might miss reaching your audience. Especially if you’re giving out complex and/or technical information. To be as effective as possible in your presentation, you will need unique tools to motivate your audience and to implant the desire in them to take the action you desire for them. A highly effective tool in any presentation is the use of SYMBOLS.

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Published by: terrygault on Apr 14, 2008
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09/27/2012

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USING SYMBOLS IN YOUR PRESENTATION
(Presentation Skills)"Everything in life cannot be grasped by the logic-centered left brain."
D.T.Suzuki
Sometimes you need more than your own dynamicself to get your message across. Just standing thereand talking is not very creative and not much of astrategy. You might be a great speaker or thinkyou’re a great speaker, but don’t take any chancesthat you might miss reaching your audience.Especially if you’re giving out complex and/ortechnical information. To be as effective as possiblein your presentation, you will need unique tools tomotivate your audience and to implant the desire inthem to take the action you desire for them. A highlyeffective tool in any presentation is the use of SYMBOLS.A symbol, according to the American HeritageDictionary, is: "Something that represents somethingelse by association, resemblance or convention,especially a material object used to representsomething invisible." You see a red stop sign. Whatdo you do? You know. The reason humans created symbols in the firstplace, according to Carl Jung, was to try tounderstand human nature beyond language. In hisinvestigation of various, unrelated cultures, Jungfound a similarity in the images – or symbols – theydisplayed. Though fewer and less complex than theplethora of symbols we see in today’s culture, they
 
nonetheless evoked in those ancient people auniversal meaning that resonated in each person. The symbols – or familiar images – of today evokesuch a familiar message to most of us, that we all"get" the message as soon as we see them.McDonald’s golden arches, for example. And whatabout the apple on the phones or laptops you’reusing today? Granted, these are both verycommercial symbols, but nonetheless are imagesmost of us can instantly relate to.So what about symbols in your presentation? Just asstated above, symbols can quickly "cut to the chase"– making complicated concepts instantlyunderstandable to the audience. Symbols can bridgethe chasm between a cutting-edge innovation and anovice audience. Symbols can blaze a pathway deepinto the psyche by building upon constructs thatalready exist in the mind -- things we already know.Symbols grab the attention of your audience and,once you’ve got them, these images will also helpthem remember and retain your message.What makes symbols so resonant anyway?It’s all in the brain. Not just the logical left side, but inthe right side of our brain – the more imaginativeside. The right side is the side the brain uses toprocess symbols. When the right brain is stimulatedby the symbols shown during your presentation, theaudience wakes up. They quickly grasp the bigpicture. Symbols plus language (your carefully-thought-out speech which the left brain is busyprocessing) equal whole-brain understanding from

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