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What is Product

What is Product

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Published by Krunal

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Published by: Krunal on Jan 17, 2010
Copyright:Attribution Non-commercial

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10/21/2012

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What is productWhat is product
Need satisfactory entity is called product e.g.. Need satisfactory entity is called product e.g..Book, TV, program on TV, news paper.Book, TV, program on TV, news paper.
A product is not mere object .a product is notA product is not mere object .a product is notmore assemblage of matter. It means somethingmore assemblage of matter. It means somethingmore than physical commodity.more than physical commodity.
The commodity as such is but one componentThe commodity as such is but one componentof product. personality. It’s various features andof product. personality. It’s various features andfunctions are-functions are-
 
What is productWhat is product
The brand name ,the package ,labeling ,theThe brand name ,the package ,labeling ,theguarantees ,the price label the manufacturesguarantees ,the price label the manufacturesname. All go into personality of product.name. All go into personality of product.
Products are almost always combination of Products are almost always combination of tangible and intangible.tangible and intangible.
Product is total package of benefit for theProduct is total package of benefit for thecustomers services when buys it.customers services when buys it.
 
Components of product personalityComponents of product personality
The core or basic constituentsThe core or basic constituents
The associated featuresThe associated features
The brand name and logoThe brand name and logo
The package and labelThe package and label
Price and terms of salesPrice and terms of salesThe channel used, the positioning, Promotion andThe channel used, the positioning, Promotion andcorporate image Contribution to product personality .corporate image Contribution to product personality .

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