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survey on consumer purchase

survey on consumer purchase

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Published by: authori on Jan 18, 2010
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12/28/2012

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 A PROJECT REPORTONCONSUMER PURCHASE DECISION
KIRANA STORES VS SUPER MARKETS 
SUBMITTED TO: - PROF. SUSHAMA MARATHE
BY :-
AMRITA KASHYAP09BSHYD0082 (SEAT NO 5)
SECTION –K 
 ANUROOP SINGH09BSHYD0149
 
(SEAT NO 3)
 
DATE: -15/1/2010GAURAV MADAN09BSHYD0288 (SEAT NO 7) GROUPNO. 1KHUSHBU BANSAL 09BSHYD0368 (SEAT NO 9)
 
PREETISH KR. SINGH 09BSHYD0585 (SEAT NO 1)HAKAIM SUMAIR RIYAZ 09BSHYD0305
(
SEAT NO 11)
 
ACKNOWLEDGEMENT
We wish to express our sincere gratitude to PROF.SUSHAMA MARATHE, Dept. of Operationsand Systems, IBS Hyderabad for providing us an opportunity to do this project work titled“CONSUMER PURCHASE DECISION: KIRANA STORES VS SUPERMARKETS” .Wesincerely thank our project mentor for her guidance and encouragement in carrying out this projectwork .
AMRITA KASHYAPANUROOP SINGHGAURAV MADANKHUSHBU SINHAPREETISH KR. SINGHHAKAIM SUMAIR RIYAZ
Place: HyderabadDate: 15.01.10
 
 
TABLE OF CONTENTS
1.Acknowledgement2.Executive summary3.Introduction4.Methodology
a.
Research Design.
b.
Sampling Design.
c.
Data collection.
d.
Sample questionnaire.e.Coding of data.5.Data analysis and Discussion6.Conclusion.7.References.

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