The 1960’s were a time of experimentation, new things andliberation from the rigidity of the previous decade. It was
also a decade of change. From the Civil and Women’s rights
movements to the counter-culture hippies, this was a pivotal
period in the development of society worldwide. Late in the decade,
a new kind of poster rose from this free-spirited society. Thestyle of these posters was inuenced as much by previous art
movements as it was by this new freedom and by drugs. These
posters came to dene the way the 1960’s are remembered
today and expressed the point of view of America beforegiving way to new tendencies in the early 1970s.
On left: Neon Rose #2, Victor Moscoso, 1967.