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Start Up Commercialisation Strategy April 2007

Start Up Commercialisation Strategy April 2007

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Published by Joshua Gans
Joshua Gans, "Start-Up Commercialisation Strategy and Innovative Dynamics," Seminar Presentation, University of Virginia, 16th April, 2007.
Joshua Gans, "Start-Up Commercialisation Strategy and Innovative Dynamics," Seminar Presentation, University of Virginia, 16th April, 2007.

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Published by: Joshua Gans on Jan 18, 2010
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09/15/2011

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Start-Up Commercialisation
Strategy and Innovative
Dynamics
Joshua GansUniversity of MelbourneApril 2007
 
Markets for Ideas
Traditional models of innovation: competition
 – 
Start-ups innovate for entry into product markets anddisplace incumbents (Gilbert & Newbery, 1981;Reinganum, 1983)
New models of innovation: cooperation
 – 
Start-ups have options to engage in cooperativecommercialisation (e.g., licensing, acquisitions) rather thancompete in product markets (Salant, 1982; Gans and Stern,2000)
 – 
Advantages in saving on duplicative complementary assets(Teece, 1986) or softening of product market competition
 
Sources of Entrepreneurial Rents
Cooperation withestablished firmsCompetition withestablished firmsSource: Thomson Venture/NVCA

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