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People Magazine Rate Card

People Magazine Rate Card

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Published by untenable

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Published by: untenable on Jan 18, 2010
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02/04/2013

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Rate Base
3,450,000
#45 EFFECTIVE JANUARY 1, 2010
2010 Rate CaRd
peoplemediakit.Com
 
Rate Card #45Eective January 1, 2010Rate Base: 3,450,000www.peoplemediakit.com
Contents
Rates and Discounts 1PEOPLE Audience Prole/Additional Inormation 1Split PEOPLE 2Split-Run Editions 2PEOPLE Top 10 2PEOPLE Top 20 2Feature Issues 3Special Editorial Features 3Special Advertising Sections 3Special Opportunities Calendar 3State Rate Bases 4Metro/Spot Market Rate Bases 4Production Specications 5Closing Dates and Issue Cycles 6 Terms and Conditions 7Issue-by-lssue Tally (IBIT) 8Advertising Sales Oces 9
 
RATES AND DISCOUNTS/AUDIENCE PROFILE
PAGE 1
National Editions Additional Inormation
1)
 
Insert Cards.
Standard size, 6" x 41⁄4". Price and space requirements on request.A 5% margin must be allowed in the circulation o insert cards.
2) Supplied Inserts.
Supplied 4-page signatures, as well as specially designedinserts such as die cuts, etc., are acceptable. Rates, specications and availabilitieson request.
3) Premium Chares.
Special advertising production premiums are non-commissionable and do not earn any discounts. Rebates received on space chargesmay not be applied to premium charges.
4) Non-Standard Colors.
All run-o-book ads that use non-convertible PMS colors or 5 colors will incur $7,000 non-commissionable production premium. I PMS Metallicor Day Glo inks are used, $8,500 non-commissionable production charge will beincurred.
Discounts
1) Under-the-Card Discount.
In lieu o all other discounts and credits, nationalull-size advertisements ordered to appear under a publisher insert card earn a 35%discount. Space is limited and subject to availability.
2) Maximum Discount.
With the exception o the under-the-card discount, anadvertiser may not earn more than a 30% discount.
PEOPLE Country Special Issues
 The #1 magazine or Country ans oering access to the lives and liestyles o Country’s hottest stars.Six 2010 Country Specials: March, May, July, September, November, December On sale or 4 weeksRate base: 350,000Page rate: $40,000 (gross)
Contact your PEOPLE print representative or more inormation.
 Audience Profle
 Adult Reader % o comp.
Age 18–24 17.1Age 18–34 37.3Age 18–49 69.7Age 25–54 62.2Age 35–44 21.5Age 45–54 20.4Age 55+ 20.8Baby Boomers (40-54) 31.2Generation X (25-39) 31.0Attended/Graduated College+ 62.2Dual-lncome Households 31.4Adults with Children in Household 48.1$60,000+ Household Income 57.7Live in A or B Counties 77.3Own Home 68.0Working Women (o women readers) 64.7
 Total Adults 45,117,000 Total Women 31,389,000Percentage 69.6% Total Men 13,728,000Percentage 30.4%Median Age (Adult) 40.9Median Household Income $69,922
Source: MRI Fall 2009Note: Above audience prole does not refect special eature issues that deliver increased rate base.
PEOPLE REgULARPEOPLE FEATURE I
*
PEOPLE FEATURE II
**
PEOPLE WMB
PEOPLE YEDI
COUNTRY/NS SPECIALS
Rate Base 3,450,000 3,600,000 3,700,000 3,800,000 4,200,000 350,0004-Color Rates:
Full Page $274,800 $287,960 $296,170 $303,650 $335,050 $40,000
2
 ⁄ 
3
Page $234,150 $246,050 $253,500 $259,990 $286,600 $34,000
1
 ⁄ 
2
Page $185,510 $194,670 $200,080 $205,490 $226,580 $32,400
1
 ⁄ 
3
Page $125,970 $131,940 $135,780 $139,510 $153,570 $20,175Cover 2 $343,480 $359,950 $370,200 $379,590 $418,820 $48,000Cover 3 $302,260 $316,760 $325,780 $334,030 $368,550 $44,000Cover 4 $370,950 $388,750 $399,840 $409,950 $452,350 $52,000
Black & White Rates:
Full Page $192,350 $201,570 $207,330 $212,570 $234,530 $34,000
2
 ⁄ 
3
Page $164,390 $171,960 $177,370 $181,690 $200,080 N/A
1
 ⁄ 
2
Page $129,780 $136,270 $140,060 $143,300 $158,440 N/A
1
 ⁄ 
3
Page $88,150 $92,470 $95,020 $97,340 $107,500 N/A
BRC Insert Cards:
Reg - Supplied $219,840 $230,370 $236,940 $242,920 $268,040 $32,000Reg - We-Print $274,800 $287,960 $296,170 $303,650 $335,050 $40,000
*Feature Issues I: Hal Their Size, Bachelors, Best & Worst Dressed ** Feature Issues II: Oscars, Sexiest Man Alive
On newsstand or two weeks

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