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Building a Blog Empire for Profit

Building a Blog Empire for Profit

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Published by Joseph Winslow

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Published by: Joseph Winslow on Mar 03, 2007
Copyright:Attribution Non-commercial

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Building a Blog Empire for Profit
1
 
PART I: AN INTRODUCTION TO BLOGS AND BLOGGING................................................4The New Media.......................................................................................................................4What a Blog is (and is Not).....................................................................................................5The Blog as a Business............................................................................................................7The Components of a Blog Empire..........................................................................................8PART II: BUILDING YOUR BLOG EMPIRE.........................................................................11Deciding What Type of Empire You’ll Build........................................................................11The Makings of Empire: Choosing Content That Provides Value..........................................12Construction: No one Need Blog Alone.................................................................................15Well, What Do You Know?...................................................................................................16Develop a Blog Theme..........................................................................................................20Branding – Developing a Name and Image That Will Stick With People...............................21 Need Brand Be Relevant to Content?....................................................................................22Branding Idea Generator.......................................................................................................22Earning and Protecting Your Reputation...............................................................................24Designing a Page That Complements Your Content..............................................................26Artwork.................................................................................................................................28Fonts and Colors...................................................................................................................30Using Your Links Wisely......................................................................................................30Layout...................................................................................................................................31Objects..................................................................................................................................32Blog Entries..........................................................................................................................33Insightful and Unique Content...............................................................................................34Links and Commentary.........................................................................................................34Consistency...........................................................................................................................35Copyright..............................................................................................................................38Are Images Necessary?.........................................................................................................39Hosting Images.....................................................................................................................41Archives................................................................................................................................43Becoming a Relevant Portal..................................................................................................45Blog Hosts............................................................................................................................46Free vs. Subscription.............................................................................................................46Generating Traffic.................................................................................................................50Traffic Exchanges.................................................................................................................50Blog Directories....................................................................................................................54Blog Rings............................................................................................................................55Link Exchanges.....................................................................................................................56Visiting Other Blogs – Meet the Competition........................................................................58Traded Links – a Valuable Asset...........................................................................................59Search Engines and News Engines........................................................................................60Steppin’ Out: Blogging on Multiple Sites..............................................................................61Developing Content for Other Sites.......................................................................................62Letting Others Put Your Name Out There..............................................................................64Keeping Readers With Expertise...........................................................................................65Writing Unique and Valuable Content...................................................................................65Writing Timely Content........................................................................................................662
 
Comments and Input.............................................................................................................66Banning Readers...................................................................................................................69What About Free Speech?.....................................................................................................70XML and RSS Feeds.............................................................................................................71PART III: PROFITING FROM YOUR BLOG EMPIRE...........................................................74Generating Profits.................................................................................................................74Google AdSense and Pay-Per-Click Programs.......................................................................76Selling Banners by the Impression.........................................................................................79Swag, or Getting Your Customers to Advertise for You........................................................81Donations – “Ask and ye shall receive”.................................................................................82Subscriptions and Special “Insider” Reports..........................................................................83The First Entry – and Where it Leads....................................................................................84GLOSSARY.............................................................................................................................883

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