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Digital Market

Digital Market

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Published by andress hamenda
A business report to understand the new economy and how to deal with it
A business report to understand the new economy and how to deal with it

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Published by: andress hamenda on Apr 15, 2008
Copyright:Attribution Non-commercial

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09/27/2012

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INFS7040 E-Commerce for ManagersSemester 2, 2007 – Major Assignment
Managing the Digital EnterpriseDigital Markets
Ahmad Fauzie Nur (u4450324),Andress Hamenda (u4330344),Andrey Hasiholan Pulungan (u4435830),Anindya Khrisma Sari (u4383790)Patarika Piyapanee (u4348405),Word Count: 8,540 words (excluding references)Due Date:
Monday 17 September 2007, 12:00 noon as follows:
 E-copy:
 
via email towalter.fernandez@anu.edu.au Paper copy: assignment box, ABIS School OfficeLast Update: 16 July 2007File Name: INF7040_Assignment_Template v 02.doc
 
Writing Documentation That Works
iii of iv
 
Contents
 
1.
 
Introduction
1
 
2.
 
Key Success Factors in the Digital Market
2
 
3.
 
Major Issues/Considerations
4
 3.1. The Types and Infrastructure of Electronic Market
..........................4
 3.1.1. The Types of Electronic Market
..............................................4
 3.1.2. Electronic Market Infrastructure
..............................................5
 3.2. The Effects of Digital Market on Price
...........................................7
 3.2.1. Digital Market and Price Elasticity of Demand
..........................8
 3.2.2. Digital Market and Price Dispersion
........................................9
 3.3. Switching Costs in the Digital Market
.........................................10
 3.3.1. The Importance and Types of Switching Costs
........................11
 3.3.2. The Movement of Switching Costs in Electronic Markets
........12
 3.4. Promotion in Digital Market
.......................................................12
 3.5. Customer Relationship Management
...........................................16
 3.6. Ethics in the Digital Market
........................................................19
 3.6.1. Privacy
...............................................................................19
 3.6.2. Trust
...................................................................................20
 3.6.3. Security
..............................................................................21
 
4.
 
Potential Impact
22
 4.1. Impact of Digital Market on Society
............................................22
 4.2. Impact of Digital Market on Organisations
...................................24
 4.3. Impact of Digital Market on Individuals
.......................................25
 
5.
 
Conclusion
27
 
6.
 
References
28
 
 
Writing Documentation That Works Introduction
iv of iv
 
Tables
Table 1: Membership and Individual Contribution............................................................................b
 
Table 2: Human Resources Mismanagement Penalties......................................................................b
 
Table 3: Topics and Teams....................................................................................................................ii
 
Table 4: Internet Advertising Method................................................................................................14
 
Figures
Figure 1: Percentage of Global Population with Internet Access......................................................2
 
Figure 2: The E-Business Market Trading Model..............................................................................5
 
Figure 3: Electronic Payment Process..................................................................................................6
 
Figure 4: Percentage of Business with Internet Access.....................................................................23
 

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